Kirsten Bailey

- Led the regional brand and content marketing strategy for a leading D2C streaming platform, driving consistent user acquisition, engagement, and brand growth across multiple markets. - Directed full-funnel campaign roadmaps and integrated title marketing for premium licensed content, balancing the localisation of global studio campaigns with high-impact, locally-led initiatives. - Spearheaded the strategic repositioning and rebrand of the platform, using deep audience insights and analytics to launch culturally relevant campaigns that moved the needle on brand perception. - Embedded a strict "test-and-learn" approach to campaign measurement, leveraging performance data and brand tracking to optimise spend efficiency, maximise ROI, and pivot strategies in real-time. - Designed and implemented new cross-functional planning frameworks that removed operational blockers and allowed the team to execute campaigns at a much faster pace. - Oversaw social media, influencer, and content strategies to ensure the brand consistently built buzz and cut through the noise across all digital channels. - Managed multi-million-dollar marketing budgets and led a high-performing, geographically dispersed team of 10 marketers across brand, content, and social.

- Led the full-funnel brand development and launch strategy for the Middle East's first large-scale indoor arena, creating a comprehensive marketing roadmap from scratch. - Directed the award-winning, integrated launch campaign across PR, social, and digital, successfully establishing the venue as a premier regional entertainment destination. - Managed a diverse portfolio of international live events and major brand partnerships, aligning complex stakeholder relationships across promoters and talent to drive consistent audience growth and revenue. - Oversaw all digital channels—including CRM, social media, and performance marketing—leveraging data-driven campaigns to optimise the customer sales journey and maximise ticket sales. - Built, mentored, and led a high-performing marketing team, fostering a fast-paced culture focused on short-term commercial delivery and long-term brand building.

- Led the end-to-end pre-launch marketing strategy and brand positioning for the world’s largest observation wheel, building a data-driven commercial roadmap to drive global awareness and immediate consumer sales ahead of opening. - Built the brand's social media strategy and content engine from the ground up, launching platform-native channels that rapidly grew digital audiences and maximised engagement. - Developed the global PR roadmap, core messaging framework, and high-impact tactical launch campaigns to generate sustained media coverage and massive cultural buzz. - Engineered and optimised the digital sales funnel, leveraging performance marketing and content testing to convert massive audience attention into direct bookings and ticket sales.

- Developed and executed multichannel marketing campaigns - Led brand development and award winning campaigns for music festivals - Managed internal and external stakeholders such as artist managers

- Planned and implemented creative integrated marketing campaigns for music and comedy events - Oversaw creative design strategy and managed campaigns for music festivals such as Wireless and Download

- Supported on the development of digital strategy for the UK and Ireland, including execution of marketing campaigns - Managed digital platforms (website, social media, mobile app) with a focus on customer experience

- Supported the UK marketing team on the development and implementation of all on and off-air marketing campaigns - Championed digital activations and social media launch strategy for Disney Channel and Disney Junior

CIM achievement award received for achieving highest overall degree mark