Kiron K.

Chief Strategy Officer APAC @ PHD

About

A communication strategist with experience across marketing & advertising, brand communication strategy, software engineering, content writing.Currently heading strategy for PHD APAC. Driving AI & digital transformation agenda for PHD regionally Experienced in managing P&L and ensuring double-digit billings and revenue growth in less than a year.Proficient in building communication ‘strategies that sell’, led by applied behavioral economics principles, effective creative thinking backed by strong data and tech spineExperience across categories - FMCG, Finance, Technology, Entertainment & Movie Marketing, Automotive, QSR, Retail, NGOs & Charities, Alcoholic BeveragesSpecializes in conceptualizing and designing strategy products, marketing playbooks & frameworksExpertise in designing and facilitating marketing & creativity workshopsCreator of Creativity Heuristics Workshop (https://creativityheuristics.com) - a practical hands-on workshop model to enhance creativity. This has been designed based on 5 research-based strategies, with exercises and activities based on behavioral economics principlesCreating and running training programs around marketing and advertising fundamentals, digital marketing/marketing in a digital world, presentation skills.Authoring published opinion pieces and thought-leadership articles on marketing and advertising A life-long student of the why behind human behaviors - focusing on behavioral sciences and behavioral economics

Country

Malaysia

City

Kuala Lumpur

Industry

Marketing & Advertising

Skill

Negotiation, Product Demonstration, Measurement Tools, Business-to-Business (B2B), Business Presentation, Presentations, Media Planning, Advertising, Integrated Marketing, Market Research, Marketing Strategy, Digital Media, Creative Writing, Brand Management, Media Buying, Writing, Digital Marketing, Marketing, Project Planning, Customer Insight

Experience

Chief Strategy Officer APAC

PHD

2025-3 - Present · 1 yr 7 mos

Kuala Lumpur

Lead and elevate strategic planning, business growth, innovation, and digital transformation As part of PHD’s regional leadership team, driving better business and brand outcomes for clients Spearheading AI adoption and acceleration across markets

Chief Strategy Officer (CSO) Malaysia

Omnicom Media

2021-10 - 2025-6 · 3 yrs 9 mos

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Drive and elevate strategic planning excellence across Omnicom Media Group agencies Executive strategy lead on key business pitches in OMD, PHD, Hearts & Science or OMG Defacto marketing-lead to drive marketing agenda and corporate communications for OMG brands with agency leadership in Malaysia Coach and mentor OMG agency teams Driving thought-leadership around key marketing and branding topics - communication strategy, behavioural science, behavioural economics, psychology & marketing

GM, Strategy & Platforms

PHD

2018-10 - 2021-10 · 3 yrs 1 mo

Kuala Lumpur, Malaysia

Expanded remit as the agency lead – currently operating as Managing Director in-charge As the lead on Strategy & Planning, work closely with all the key PHD accounts as well as new as new business initiatives Drive product initiatives and technology platforms De facto Head of Marketing for PHD Malaysia Accelerate Omni (our marketing platform) & Omni Studio (our planning system) expertise in Malaysia Train & Mentor young talents - creating and running various training programs for topics around enhancing creativity, presentation skills, marketing and advertising fundamentals

Head of Strategic Planning

Mindshare

2017-10 - 2018-10 · 1 yr 1 mo

Kuala Lumpur, Malaysia

Leading the strategic output for Mindshare Malaysia and driving strategic thinking and vision for the teams Building integrated communication solutions covering media, content & partnerships for major blue chip clients Championing the adoption of Mindshare planning frameworks and tools across the agency teams Nurturing & mentoring talent across the agency

Head of Planning - Nestle

Mindshare

2017-1 - 2017-9 · 9 mos

Kuala Lumpur, Malaysia

Appointed as the first ever Head of Planning for Team Nestle within Mindshare Malaysia, to lead the strategic planning for Nestle Malaysia As the key business partner to Nestle brands, collaborating with the marketing teams, agency & media partners and the respective Mindshare category leads to strengthen the strategic thinking in the overall communication planning process incorporating BBNW and Mindshare AMF Continuous engagement with Business Leads & Communication Director at Nestle, while being the key Mindshare stakeholder responsible for ensuring that the essence of Nestle BEP is followed through in the planning process Identifying the key consumer trends and behaviors to generate strong insights and lead the creative thinking to deliver effective media solutions based on those insights

Associate Director

Mindshare

2014-4 - 2016-12 · 2 yrs 9 mos

Kuala Lumpur, Malaysia

Category lead responsible for media strategy, planning & implementation responsibilities for the key brand pillars for one of the biggest FMCG players in the world. With an overall team structure without a dedicated strategic planning pillar, independently leading the overall strategic planning process for the respective categories. Identified as the champion for Connections Planning within Team Nestle in Mindshare Malaysia.

Media Supervisor

UM Worldwide

2010-6 - 2014-3 · 3 yrs 10 mos

Mumbai Area, India

Media Strategy, Brand Ideation, Media Planning, Media Buying Pitch Presentations Training & Mentoring Recruited as part of reputed Star-One training batch within Draft FCB Ulka