Kirill Ershov

Own end‑to‑end product strategy and customer experience for Uzum’s food delivery marketplace (iOS, Android, Web). Lead a 30‑person cross‑functional org. - Launched the Uzum Tezkor app on iOS and Android, achieving rapid user adoption with 3M+ downloads. - Established the Product function from scratch, hiring the PM team and implementing OKRs and a regular experimentation process. - Increased session-to-order conversion by +15 pp through funnel redesign and ML-powered ranking, driving significant order growth.

Owned product strategy and roadmap to grow GMV for career‑guidance products and spearheaded a pricing‑tier upsell programme for selected courses, unlocking incremental revenue. Managed a 15‑person cross‑functional team spanning Product, Design, and Marketing. - Developed a career guidance funnel from inception to generating 5% in monthly revenue. - Raised first‑step conversion (CR1) by 20 % through data‑driven funnel optimisation and UX redesign. - Introduced upsell pricing tiers on selected courses, lifting GMV for that portfolio +17 %.

PIK.PRO is a PropTech ecosystem of SaaS tools for construction firms and a B2C platform for site workers, built within PIK Group, Europe’s largest residential developer. Digitized on-site labor workflows to mitigate builder shortages and improve delivery across >1 million m² of active construction. - Launched a subcontractor engagement model and workforce mobile app, securing 60%+ of builder supply across pilot sites. - Automated construction scheduling via dependency graphs, boosting schedule accuracy by +30pp and accelerating planning cycles. - Built product team from the ground up: hired a team of 3 Product Managers. - Implemented predictive labour‑demand and smart matching algorithms, recommending optimal site assignments based on distance, rates, and project priority — helping management pre‑empt workforce shortages.

- Improved the new-driver funnel by 2% through a redesigned onboarding journey. - Designed an automated driver-feedback system, reducing defective trips by 20% within the target group. - Reduced operating headcount by 45% by implementing ML-based photo recognition for compliance checks.

- Prepared financial models for cost reduction initiatives as part of the company's digital transformation programme. - Contributed to transformation roadmap development spanning 7 countries.