Kiran Sharma

Handling Communications of the travel-tech platform EaseMyTrip

1. Wear8 (D2C Clothing Brand) ✔️Secured product feature in media, enhancing brand visibility in the fashion segment. ✔️Facilitated multiple barter collaborations with micro-influencers, boosting social media engagement and reach. ✔️Assisted in positioning Wear8 for TUG ka Shaark Tank, contributing to increased brand recognition. ✔️Collaborated with the team to develop a consistent brand voice and messaging strategy. ✔️Supported initial hiring processes, aiding in team expansion. ✔️Contributed to scaling sales from 0 to 10k within three months of launch. 2. Detox Traveller (Influencer) ✔️Managed content strategies across Twitter, YouTube, and Instagram, leading to improved audience engagement. ✔️Secured media features in platforms like Construction Week and CXO Today, establishing thought leadership in the influencer marketing space. ✔️Assisted in securing brand deals with government organizations and real estate companies, expanding business opportunities. 3. Local Cafés (Delhi-NCR) ✔️Organized promotional events for cafés during festive occasions like New Year and Christmas, increasing local footfall. ✔️Executed small-scale PR campaigns, enhancing community engagement and brand presence.

✔️Led PR for 8+ startups, health tech, consumer tech, auto tech, and B2B brands including Snitch (D2C-Fashion), Idanim (Healthtech-mental wellness), MaxHub (Consumer Tech- smart collaboration tools), eTrade (B2B-E-commerce), Datacultr (Fin-Tech), iVoomi (automobile-EVs), ControlZ (D2C-Renewable Smartphones), and Dylect (Auto-Tech). ✔️Secured media placements in Business Standard, PTI, ET Healthworld, YourStory, Express Computer, DataQuest, NBT, HT, AutoCar Professionals, etc. ✔️Created media pitches for product launches, funding news, and thought leadership. ✔️Supervised 2 interns managing media tracking and coverage reports.

✔️Acted as a communication bridge between product and 1000+ users. ✔️Used CRM tools to manage user queries and ensure brand consistency. ✔️Collected feedback from 500+ parents to improve product experience. ✔️Maintained 95%+ satisfaction rate through effective engagement. ✔️Built strong skills in stakeholder communication and brand trust—core to PR.

✔️Spearheaded PR and communications for the platform, including the successful relaunch campaign 'Creating Talks 2.0'. ✔️Curated and executed Experiential Learning Platform campaigns by onboarding top industry keynote speakers. ✔️Collaborated with CXOs and professionals to deliver career-driven talks, boosting brand authority. ✔️Developed corporate communication strategies and executed high-impact brand messaging. ✔️Created and edited business content—pitch decks, media kits, market research, and founder interviews. ✔️Strengthened media relations and audience engagement through storytelling and consistent brand voice.

✔️Graduated with First Division, gaining strong foundations in media, PR, and communication strategy. ✔️Completed a research project on “Use of AI in Fake News Detection”, exploring tech-driven solutions in modern journalism. ✔️Strengthened expertise in content creation, media ethics, and digital storytelling.

✔️Graduated with First Division. ✔️Media Manager, 'Chintan: Debating Society' ✔️Founded the Journalism Department’s blog to promote student-led reporting. ✔️ Editor of the weekly college newspaper, overseeing content, editing, and layout.