Kira Lazzarini
Director of Social Media, Influencer, and Collegiate Marketing @ Alani Nutrition
About
I am a highly motivated Marketing Director currently leading the Influencer, Social Media, and Collegiate Marketing teams for Alani Nutrition at Celsius. I thrive in fast-paced environments, am quick to adapt, and am committed to continuous innovation within the dynamic marketing landscape. I am passionate about leveraging my deep understanding of the social media terrain to effectively and expansively connect with audiences, drive results, and foster innovation. I graduated from the University of California, Santa Barbara in 2021 with a Major in Global Studies, a minor in Anthropology, and a certificate in Global Business. My academic foundation, combined with my expansive marketing skill set, empowers me to approach challenges with a unique, innovative, and holistic perspective. This ensures that our endeavors are not only impactful but also aligned with trends, consumer patterns, and creative strategies that push the boundaries of traditional marketing.
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Social Advertising (Social Issues), Brand Marketing, Advertising Production, Advertising, Team Leadership, Communication, Easily Adaptable, Problem Solving, Critical Thinking, Writing, Public Relations, collaboration, Social Media Marketing, Social Media, Digital Marketing, Research, Global Issues, Leadership, Marketing Strategy, Marketing Plan Creation
Experience
Director of Social Media, Influencer, and Collegiate Marketing
Alani Nutrition
Los Angeles, California, United States
Social & Influencer Marketing Manager
Alani Nutrition
Los Angeles, California, United States
Social & Influencer Marketing Strategist
Alani Nutrition
Los Angeles, California, United States
Leads Influencer Marketing and Social Media Marketing teams to drive brand awareness, engagement, and growth. Responsible for designing and executing comprehensive influencer marketing strategies across multiple countries, forecasting trends, ensuring key performance metrics are met, and collaborating cross-functionally to scale market efforts.
Influencer Marketing Specialist
Alani Nutrition
Los Angeles, California, United States
Responsible for identifying and establishing new influencer partnerships, analyzing gifting metrics, building communities through strategic messaging and outreach, and taking a proactive approach to marketing dynamics and brand-to-influencer relationships. Supported campaign brief creation and strategic development, ensuring alignment with brand goals and optimized execution
Marketing Coordinator
Alani Nutrition
Responsible for assisting with strategic marketing campaign creation, building out the Alani influencer program, tracking all influencer orders, monthly reporting, content creation, and campaign photoshoot support.
Community Marketing Intern
Alani Nutrition
Assisted with Influencer marketing acquisition and community cultivation.
Director of Social Media, Influencer, and Collegiate Marketing - Alani Nu
CELSIUS
Los Angeles, California, United States
Social & Influencer Marketing Manager - Alani Nu
CELSIUS
Los Angeles, California, United States
Product Content Creator
Procter & Gamble
Produced content for the Crest Whitening Emulsions social media campaign under Zeno Group, Inc. for The Procter & Gamble Company
Customer Service Representative
Congo Brands
English Second Language Teacher
Learning Enterprises
Taphan Hin, Phichit, Thailand
Interim ESL teacher in Thailand. Developed and taught ESL curriculum to improve students' conversational abilities
Student Employee
UCSB Housing, Dining, & Auxiliary Enterprises
Santa Barbara, California Area
UCSB Children's Center TA
UC Santa Barbara
Santa Barbara County, California, United States
Education
UC Santa Barbara
Global Studies
Minor, Anthropology Global Business Certificate
Kira Lazzarini's Contact Information
Phone
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