Kira Karlstrom

Emmy® Award–winning global entertainment executive operating at the intersection of music, sports, entertainment, and technology. I build revenue-driven entertainment ecosystems that translate culture into scalable, long-term business value. I currently serve as Head of Global Entertainment Marketing at Twitch, a first-of-its-kind role created to bridge traditional entertainment with live-streaming technology. I lead the global entertainment marketing strategy, driving category growth, branded revenue, and long-term industry relevance. Previously, I led Label Relations, Content Development, & Programming at Twitch, helping establish the platform as a credible home for the music industry and contributing to 10% year-over-year growth of music in 2025, alongside millions in branded revenue across global activations. Prior to Twitch, I held senior leadership roles at Capitol Music Group, Comcast NBCUniversal, Marvel Entertainment, and ESPN, stewarding globally recognized intellectual property and delivering 360° marketing, live experiences, and platform-scale initiatives. Known for combining creative vision with commercial rigor, I bring an operator’s mindset to executive leadership. A former professional athlete, I lead with discipline, clarity, and competitive execution.