Kinshuk .

Oversaw marketing strategies, product positioning, and campaign execution to drive brand growth with a focus on enhancing consumer engagement and ensuring Vicco’s prominence in the Ayurvedic FMCG market. Additionally, managing the growth of long-tail products like Vicco Facewash, Hair Oil, and Vicco Turmeric Aloe Vera Cream, focusing on product visibility, consumer engagement, and market expansion in the Ayurvedic skincare & hair care segment.

- Responsible for managing two luxury real estate projects, overseeing end-to-end branding, marketing, and communications. - Developed and executed targeted campaigns to enhance brand visibility, attract high-net-worth clients, and establish a premium positioning in the market. - Worked closely with sales teams, creative agencies, and external partners to deliver cohesive brand experiences and meet business objectives.

- Responsible for managing the entire commercial vehicle portfolio. - Led the development and execution of comprehensive marketing communication strategies, including brand positioning, product launches, and B2B campaigns. - Worked on large-scale, cross-channel marketing efforts—digital, print, and experiential—that targeted diverse customer segments, from small business owners to large corporate clients. - Coordinated with product, sales, and external agencies to create compelling messaging that reinforced Tata’s leadership in the commercial vehicle market

- Audited country websites by competitor benchmarking and provided recommendation plan to enhance organic visibility - Provided evaluation parameters for hired SEO agency to provide a major objective perspective for SEO vendor selection - Assisted in revamping of all the international country websites as per the new brand guidelines of ‘Connecting Aspirations’ - Structured the brand assets along with updating website content including creatives to provide a consistent user experience - Responsible for cross-team collaboration to ensure a seamless process to achieve the set objectives for Digital Marketing

- Contributed in improving digital marketing strategy of clients by low level designing of solutions - Involved in application development for promotional activities using platform ASP.NET and C# - Developed end to end solutions to enable client to be more customer oriented so as to improve sales - Hands-on experience on projects of Retail, Healthcare, High-Tech and Manufacturing domain

Google-sponsored DigiPivot which is in association with ISB Hyderabad, Hindustan Unilever Limited & Avtar The Power of Diversity aims to empower the cohorts in Digital Marketing skills and Leadership skills through a 22-week intensive learning program.