Kino Li

Focused on Amazon and off-Amazon growth, high-converting media collaborations, and performance-driven affiliate strategy.

Oversee media planning and execution across global markets, focusing on optimizing media strategies for clients in tech, fashion, and e-commerce industries. Collaborate with cross-functional teams to deliver targeted campaigns that drive engagement and performance.

Responsible for developing and executing comprehensive marketing strategies for multiple clients across diverse industries. My role centered around providing market analysis, brand health tracking, and consumer insights, which helped guide the strategic direction of client annual plan and pitch.

Provided media strategy and campaign management for Honor, focusing on platform-specific strategies and content alignment. Integrate multi-channel strategies, manage high-exposure campaigns, and optimize content for diverse platforms, all while aligning closely with client goals to drive measurable results.

Managed media strategy and client/media relationships for Pernod Ricard China, ensuring smooth communication and campaign execution. Assisted in the development of group’s automated data product and guided internal teams and clients in leveraging new data tools.