Kingsley Northcott

Kingsley Northcott

Co-Founder & Head of Product & Technology @ Dreamscape App

About

I specialize in creating powerful strategies and processes that build strong partnerships, drive business growth, and elevate brands to their fullest potential. My proven track record spans multiple industries, delivering initiatives that enhance performance, increase profit, and establish a powerful brand presence. With over 12 years of experience in digital marketing, SEO, conversion rate optimization (CRO), and demand generation, I excel at developing data-driven strategies that deliver maximum impact; whether through SEO, web development, content marketing, or multi-channel campaigns. My deep expertise in B2B SaaS, technology platforms, and eCommerce ensures alignment between digital strategies and business objectives for long-term success. Having spearheaded and optimized large-scale projects for organizations like Microsoft, I bring a unique ability to balance technical precision with creative innovation, driving meaningful results at scale. A few areas where I excel: -SEO Strategy & Execution: From technical SEO audits, SEO strategy, to on-page optimization, I’ve driven organic growth and enhanced site visibility for global organizations. -Cross-Functional Leadership: Managing and collaborating across design, development, and marketing teams to deliver cohesive, high-quality solutions. -Customer Experience Optimization: Improving user journeys through A/B testing, personalization, and UX enhancements to drive engagement and conversions. -Data-Driven Decision Making: Turning insights from analytics into actionable strategies that deliver measurable results. I am passionate about empowering companies to harness cutting-edge technologies like AI and machine learning to create innovative, user-centered products that drive meaningful business value. Equally, I am dedicated to fostering inclusive environments where teams can collaborate, thrive, and grow together. A solution-driven professional, I prioritize building strong relationships that deliver mutual value and lasting success. Whether it's driving transformative projects or exploring new opportunities, I bring a fresh perspective, strategic insights, and hands-on expertise to every initiative. Let’s connect if you’re seeking a forward-thinking partner to help elevate your business and achieve impactful results!

Country

United States

City

Seattle

Industry

Computer Software

Skill

Project Planning, Project Coordination, Project Estimation, Project Delivery, Program Development, Microsoft Office, Figma (Software), Figma, Azure DevOps Services, Single Page Applications, JavaScript, Wix Website Builder, WiX Toolset, Wix, Shopify, Shopify Plus, WordPress, WordPress Design, Wordpress Development, Cross-functional Team Leadership

Experience

Dreamscape App

Co-Founder & Head of Product & Technology

Dreamscape App

LinkedIn
2026-3 - Present · 7 mos

Co-founded Dreamscape and took sole ownership of turning the vision into a fully live AI art and print-on-demand platform — handling every dimension of product, technology, design, SEO, and operations from inception to launch and beyond. Built the entire stack from scratch: React + Vite + Supabase + Netlify + Stripe + Printful, serving artists across 150+ countries. Shipped Dream AI — a conversational art generation system powered by Claude and Gemini — along with artist profiles, social follow system, global marketplace, subscription tiers, Stripe Connect payouts, and an Android app. Designed the full UI/UX including a cosmic neon aesthetic, animated backgrounds, and a responsive mobile-first experience across every page. Architected SEO strategy, GA4 analytics, AI-powered blog system, and dynamic social sharing via Netlify Edge Functions. Manage all infrastructure, deployments, and platform operations daily — diagnosing issues, shipping improvements, and evolving the product continuously to serve our growing artist community. The idea was the spark. I built the engine — and I keep it running. Core skills applied: React.js · Supabase · Netlify · Stripe API · Prompt Engineering · AI Product Development · UI/UX Design · Technical SEO · Product Strategy · Cloud Infrastructure · REST APIs · Generative AI · GA4 · System Design · Mobile-First Development

Kingsley Northcott SEO

Lead SEO Expert & Website Developer

Kingsley Northcott SEO

LinkedIn
2025-1 - Present · 1 yr 9 mos

Seattle, Washington, United States

• Lead full-stack SEO strategy and web development for clients across ecommerce, SaaS, cannabis, fintech, nonprofits, and local service industries. • Build custom WordPress, Shopify, and Wix websites from scratch, fully optimized for UX, crawlability, schema markup, and site performance. • Use Yoast SEO and RankMath to fine-tune metadata, internal linking, and page structure for strong search visibility. • Conduct keyword research, gap analysis, topic clustering, and competitive audits to build actionable SEO playbooks. • Deliver technical SEO audits with prioritized fixes and present insights to founders, developers, and design teams. • Configure and manage advanced SEO tools: GA4, GSC, Bing Webmaster Tools, SEMrush, ScreamingFrog, IndexNow, Clarity, and Lighthouse. • Guide blog/content strategy, using AI tools and LLMs to scale editorial planning, optimize for semantic search, and drive consistent traffic growth. • Create custom landing pages, product hubs, and conversion funnels that drive traffic and increase revenue. • Monitor performance using heatmaps, crawl reports, and engagement analytics to guide CRO and UX enhancements. • Optimize Google Business Profiles and Bing Places listings for local SEO and regional reach. • Execute link-building campaigns and citation cleanups to grow off-site authority. • Support high-risk and crypto-related ecommerce clients via Lucrative Merchants, offering secure SEO strategies and payment integration with over 15 financial institutions. • Consult on blockchain projects with privacy-first metadata, decentralized UX, and regulatory compliance. • Maintain expert-level experience in CMS, analytics, and SaaS platforms to align digital presence with business goals.

Border Brewing Company

Director of SEO & Web Strategy

Border Brewing Company

LinkedIn
2025 - Present · 1 yr

Kansas City, Missouri, United States

Full-Stack SEO Strategist & Web Developer (Freelance) - https://borderbrewco.com • Built website for Border Brewing Company, an independent Kansas City brewery and taproom located in the heart of the Crossroads Arts District. • New WordPress website was designed to reflect the modern, artistic, and community-driven brand ethos of the brewery, while improving online visibility and user engagement. • Led all the website development, SEO strategy, and execution to create the brands online representation. • Built a mobile-first, SEO-optimized WordPress website with custom layouts, event promotion, and beer catalog. • Integrated third-party tools for beer menus, events, and merchandise sales. • Enhanced UX and navigation to drive more visits to the taproom and support tourism traffic. • Developed conversion-focused sections for private events and group reservations. • Conducted keyword research to target local craft beer lovers, tourists, and event planners. • Optimized page titles, meta descriptions, internal linking, and local schema. • Focused on long-tail content opportunities like “Kansas City craft brewery,” “dog-friendly brewery KC,” and “best taproom in Crossroads KC”. • Increased site traffic and visibility across branded and non-branded keywords. • Boosted private event inquiries through optimized landing pages and CTA design. • Helped establish Border Brewing as a top-ranking brewery in KC. • Expert at utilizing Yoast SEO to optimize site structure, metadata, content readability, and keyword targeting, ensuring each page is built for strong search engine performance and improved organic visibility. • Set up, configure, and actively manage advanced tracking and analytics tools including Google Analytics, SEMRush, ScreamingFrog SEO Spider, Google Search Console, Bing Webmaster Tools, IndexNow, Microsoft Clarity, and Google Lighthouse, enabling real-time performance auditing, crawlability improvements, indexation monitoring, and continuous SEO refinement.

DR. HARTMAN & ASSOCIATES DENTISTRY, P.A.

Director of SEO & Web Strategy

DR. HARTMAN & ASSOCIATES DENTISTRY, P.A.

LinkedIn
2025 - Present · 1 yr

Bonner Springs, Kansas, United States

Full-Stack SEO Strategist & Web Developer (Freelance) - https://dochartmandentistry.com • Designed and built the full website on WordPress with a hyper-local SEO strategy to target city and neighborhood-level searches. • Implemented location-based schema, embedded Google Maps, service pages by dental treatment, and detailed FAQs to enhance trust. • Created all metadata and local markup for strong map pack visibility; improved organic leads by over 300%. • Directed and performed all in-house photography and visual content creation to establish credibility and unique brand presence. • Built patient education blog and resources to support long-term topical authority and improve conversion from organic search. • Expert at utilizing Yoast SEO to optimize site structure, metadata, content readability, and keyword targeting, ensuring each page is built for strong search engine performance and improved organic visibility. • Set up, configure, and actively manage advanced tracking and analytics tools including Google Analytics, SEMRush, ScreamingFrog SEO Spider, Google Search Console, Bing Webmaster Tools, IndexNow, Microsoft Clarity, and Google Lighthouse, enabling real-time performance auditing, crawlability improvements, indexation monitoring, and continuous SEO refinement.

Brit Boy Street Food

Director of SEO & Web Strategy

Brit Boy Street Food

LinkedIn
2025-2 - Present · 1 yr 8 mos

Kansas City, Missouri, United States

Full-Stack SEO Specialist & Web Developer (Freelance) - https://britboystreetfood.com • Built the WordPress website from scratch to authentically represent the brand’s unique British culinary roots and street food personality. • Conducted full SEO strategy: technical audit, keyword research, competitor analysis, and implementation roadmap. • Authored and optimized all site content, including metadata, URL slugs, internal linking structure, and keyword-targeted headings. • Integrated Yoast SEO, GA4, Google Search Console, and Microsoft Clarity to monitor rankings, behavior, and UX insights. • Shot and selected food photography to elevate visual narrative and customer engagement across the site and social. • Structured the website for scalability—supporting future ecommerce, mobile orders, and catering expansion. • Created and optimized the Google Business Profile to dominate local search and attract foodies, event organizers, and catering clients. • Designed for speed, mobile responsiveness, and Core Web Vitals compliance to meet modern SEO and UX standards. • Built and launched a content and blogging framework to support long-term organic visibility and community connection. • Played a strategic role in branding consistency across digital platforms, supporting press coverage, social growth, and public perception. • Helped the business launch with great success: 1500+ pies sold in the first 3 months, gaining traction through sports events, news features, and strong word-of-mouth. • Monitored indexing performance, improved site speed, and created localized content to strengthen geo-relevance and SERP dominance.

Lucrative Merchants

Founder & President

Lucrative Merchants

LinkedIn
2014-7 - Present · 12 yrs 3 mos

Greater Seattle Area

Lucrative Merchants (www.lucrativemerchants.com) -- kingsley@lucrativemerchants.com Lucrative Merchants was founded in 2014 in the scenic city of Seattle Washington, with a mission to provide more businesses an opportunity to prosper. Lucrative Merchants has developed strategic partnerships that allow us to operate as a non-traditional payments company. With our expertise in payment processing & technology, we specialize in software and hardware, retail and restaurant POS systems, merchant accounts, ATM’s, e-commerce accounts, high risk credit card processing, ACH, and mobile payments. We work with both low & high risk industries with solutions that also work for Cannabis Dispensaries, CBD companies, and other Cannabis Related Businesses. Our partnerships allow us to provide state of the art payment technology with the benefit of negotiating the best rates for business owners to increase revenue and peace of mind. Outside of the payment processing realm, our services also include consultations & implementation of SEO, Graphic Design, and Business Member Community. Our Community strives to benefit the lives of business people worldwide by offering influential business information, esteemed networking connections, and dynamic trends that empower those who utilize them to be more lucrative within their business ventures, endeavors, and day to day life. Learn more by following us on Social Media: #lucrativemerchants @lucrativemerchants

Best Cabo Yachts

Founder | Chief Marketing & Web Officer

Best Cabo Yachts

LinkedIn
2022-12 - Present · 3 yrs 10 mos

Cabo San Lucas, Baja California Sur, Mexico

Best Cabo Yachts (www.bestcaboyachts.com) -- kingsley@bestcaboyachts.com Best Cabo Yachts LLC is a full-service yacht charter booking agency in Cabo San Lucas, Mexico. We bridge the gap between guests and boat owners, providing a flawless booking experience every step of the way. We offer a wide variety of incredible amenities and options to make your Cabo yacht charter even more unforgettable. From finding the perfect vessel for your charter needs, private chefs and crew support, hiring jet skis, to arranging transportation to and from the marina, we've got you covered.

Hidden Disabilities Charity

Chief Marketing & Web Officer

Hidden Disabilities Charity

LinkedIn
2023-10 - Present · 3 yrs

Kingston Upon Hull, England, United Kingdom

Full-Stack SEO Strategist & Web Developer (Freelance) - https://hiddendisabilities.org.uk • I helped found this charity with a relative in the United Kingdom to create more visibility, support, and overall awareness for those suffering from hidden disabilities and chronic illnesses. • I built out this website for the cause and did it pro bono to support the business and help it to succeed at an early stage. • I built out a beautiful custom website on Wix due to the user friendliness of the backend for the overall dashboard experience/organization and creating community events etc. I do have a goal of moving this site to WordPress now that we have something foundational up and running, the charity has grown, and it will be time to create a more robust website that has better potential for SEO performance due to the improved coding and indexing capabilities that comes with WordPress. • Lead SEO, digital strategy, and web optimization for the entire organization, Hidden Disabilities Charity, focusing on accessibility and awareness growth. • Responsible for site performance audits, technical SEO fixes, UX improvements, and implementation of SEO best practices across all content. • Managed schema, accessibility optimization, metadata, and content restructuring to ensure visibility and clarity for both search engines and humans. • Collaborated with leadership to improve the digital ecosystem and drive engagement with community partners and sponsors. • Provided monthly reporting, analytics insights, and ongoing strategy for organic growth and educational outreach. • Set up, configure, and actively manage advanced tracking and analytics tools including Google Analytics, SEMRush, ScreamingFrog SEO Spider, Google Search Console, Bing Webmaster Tools, IndexNow, Microsoft Clarity, and Google Lighthouse, enabling real-time performance auditing, crawlability improvements, indexation monitoring, and continuous SEO refinement.

Homefront Power Wash, Inc.

Director of SEO & Web Strategy

Homefront Power Wash, Inc.

LinkedIn
2023 - Present · 3 yrs

Bothell, Washington, United States

Full-Stack SEO Strategist & Web Developer (Freelance) - https://homefrontpowerwash.com • Fully rebuilt the brand’s web presence over time (Wix → WordPress) to enable long-term SEO scalability and improved website performance. • Executed local SEO strategy targeting high-converting keywords by neighborhood and service (roof cleaning, siding, etc.). • Built out custom landing pages, structured data, trust signals (SSL, review integrations, badges), and lead sales & click funnels. • Shifted focus from paid Google Ads to organic, leading to $450K+ in annual revenue growth (from $100K) over 3 years. • Implemented seasonal blog campaigns, long-tail optimization, and UX improvements to generate inbound lead volume year-round. • Expert at utilizing Yoast SEO to optimize site structure, metadata, content readability, and keyword targeting, ensuring each page is built for strong search engine performance and improved organic visibility. • Set up, configure, and actively manage advanced tracking and analytics tools including Google Analytics, SEMRush, ScreamingFrog SEO Spider, Google Search Console, Bing Webmaster Tools, IndexNow, Microsoft Clarity, and Google Lighthouse, enabling real-time performance auditing, crawlability improvements, indexation monitoring, and continuous SEO refinement.

Animal Head Entertainment

Director of Products & Merchandise

Animal Head Entertainment

LinkedIn
2019-3 - Present · 7 yrs 7 mos

Las Vegas, Nevada, United States

Animal Head Entertainment (www.animalheadent.com) WE BELIEVE IN THE POWER OF THE PEOPLE ANIMAL HEAD IS A LIFESTYLE BRAND INFUSING MUSIC AND TECHNOLOGY. Our objective is to inspire and advocate awareness, empowering you. The Animal Head brand aligns directly with major entertainment companies and sponsors, producing and developing social events featuring genres ranging from EDM, HIP HOP, ALTERNATIVE AND ROCK. Our events feature next-level multimedia experiences that target and educate our demographic using our Live-Streaming Technology, 4D Holographic Production, Live Music, Interactive Content and Immersive Technologies. We champion an inclusive culture that not only attracts but also helps develop a uniquely diverse, as well as talented workforce. Our combined strengths create and deliver a wide spectrum of content that reflects the current global social climate, in unison with the changing, face of the world no bar! We are a global entertainment company, headquartered in Las Vegas with offices in New York, London and Hong Kong.

Kingsley Northcott's Contact Information

Email

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Phone

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