Kim Wileman

Kim Wileman is CoFounder and CEO of No Makeup Makeup® - a founder-led clean beauty brand reimagining one of the industry's most enduring philosophies. With a rare instinct for whitespace, product innovation, and brand architecture, she has spent three decades advising founders, C-suite executives, celebrities, investors, and private equity groups on how to build brands built to last. What distinguishes Wileman is an ability to identify where innovation is needed before the market does - not from trend reports, but from a deep, intuitive understanding of what consumers want, need, and will reach for. She starts with the customer and works backward, surfacing the gaps other brands overlook and filling them with products that feel both essential and new. That instinct has defined every brand she has touched. At No Makeup Makeup, Wileman is bringing genuine innovation to must-have, award-winning formulas - pairing clean, next-generation products with a modern multi-channel commerce architecture that meets consumers wherever they shop. Her leadership is both creative and operational. The brand operates simultaneously across DTC, QVC, TikTok Shop, and Amazon, achieving significant eight-figure revenue in its first full year. No Makeup Makeup is as much a distribution thesis as it is a product company. Before No Makeup Makeup, Wileman shaped award-winning launches and drove transformative growth for some of beauty's most respected names. She does not simply understand the industry - she has repeatedly changed it. Named to the Inc. 2026 Female Founders 500 and the Fast Company Impact Council 2026, Wileman is based in Los Angeles.