kim anderson

Managed a team of 5 digital marketing coordinators and a digital intern with the purpose of enhancing customer experience and driving brand awareness through web content, SEO, and SEM. Worked with vendors to develop traffic generation strategies for domestic and international domains. Implemented transition to new marketing automation system and update to CMS version. Lead the effort to change website footprint to mobile responsive and worked with a variety of international partners to improve compliance for specific country requirements. Worked closely with IT department to troubleshoot issues and work through enhancements.

Responsible for digital marketing and e-commerce strategy. Manages a team consisting of Digital Coordinators, Social Media Coordinator and .Net Developers. Manages SEM, SEO and email marketing. Enhances strategy for social media channels including LinkedIn, Twitter, Instagram, Pinterest, Facebook and YouTube. Responsible for technology supporting EDI programs. Responsible for online lead generation and email marketing and automation.

Advanced through a series of promotions, culminating in oversight of a group of customer support administrators and all marketing functions. Selected Accomplishments: Introduced paid search and search engine optimization programs to increase lead generation. Published articles in prominent industry magazines including Coatings Magazine and Finishing Today Magazine. Doubled size of customer support group to better serve key customers.

Coordinated projects and events with clients from initial concept through implementation to ensure a seamless, engaging, and effective experience. Selected Accomplishments: Planned and executed the Governors Conference on Economic Development including all print collateral, event logistics, and conference wrap-up. Created radio ads for Make it in Manufacturing training initiative. Assisted in the creation of the Madison Gas & Electric annual reports including writing copy and choosing photography.

Advised and consulted with business owners, key stakeholders and digital marketing team members on how to effectively use the content management system and overall content strategy to accomplish business objectives. Managed replatforming of existing sites onto latest version of content management system and site redesigns. Worked with digital account managers to update content across numerous sites and ensure accurate, timely and optimized content. Led a content management team that includes an email content coordinator, SEO coordinator and co-op student.

Developed strategies for company websites including writing and optimization based on relevant topics and analytics. Revised Google AdWords program to optimize budget and improve conversions. Assisted with the strategy for HSA Bank’s social media including LinkedIn, Facebook, and Twitter. Assisted with the linking between Marketing and Customer Service by utilizing online content to answer questions and reduce calls. Utilized analytics tools to determine areas of weakness, make recommendations, and improve digital channels. Built unique landing pages in the Content Management System to support specific campaigns. Worked with legal and compliance, product management, and marketing teams to produce high quality digital content that engages and enhances the experience of the customer.

Completed Capstone project on the transition away from traditional silos to a customer experience centered business model and the improvement on both customer and employee satisfaction.

Student jobs included: Alumni and Commencement Assistant - responsibilities included coordination of two commencement ceremonies each year, writing web content for web pages, and reporting. News & Publications Assistant - responsibilities included writing web page content, writing press releases, and writing and proofing articles. Activities and Societies: PRSSA, National Residence Hall Honorary, United Students in Residence Halls, Residence Hall Government