Kim Stearns

Oversee the product management, product design, and associate product management functions building innovative custom software products for our incredible roster of clients helping to launch over 85 software products in every industry. Lead private coaching and training workshops for guiding product teams, executive coaching, and scaling product operations for growth stage companies.

Oversee the team of product managers and associate PMs. Responsible for managing portfolio of products across a variety of industries and growth stages.

• Responsible for setting product strategy and managing product roadmaps in coordination with clients in a variety of industries including healthcare, eCommerce, fintech, government, and hospitality • Conduct technical planning for feature development including writing of technical spec documents and all supporting user stories and acceptance criteria • Collaborate with UX and development teams on architecture and user experience interaction designs • Responsible for project planning and ensuring profitability while maintaining exceptional client relationships

• Acted as lead content strategist for CVS Health, Arizona Office of Tourism, Nike clients. • Lead the development of strategic content marketing plans, with an emphasis on audience research and analysis, setting editorial strategy, developing workflow and management processes for publishing, overseeing content production, and analytic plans for evaluating success. • Lead execution of content strategy work including content audits, content plans, governance plans, style guides, etc. for web/digital information including web pages, blog posts, multimedia, social media, digital advertisements, email and physical content when necessary. • Oversaw social media organization with direct management responsibilities. • Managing editor for agency blog, 52nd and Madison, overseeing content planning, production and promotion for agency thought leadership content. • Lead role on agency's own marketing team managing and ghost writing content for CCO's personal blog and all agency thought leadership content, awards, speaking opportunities and more.

• Content marketing and social media strategic lead role for clients such as CVS Health, Arizona Office of Tourism (AOT), Casino Del Sol Resort, Nike, Phoenix Art Museum, Arizona Highways Magazine, Hoveround and more. • Responsible for developing an enterprise-level content marketing framework to rollout companywide for CVS Health • Increased social media community, engagement, website traffic and visitor’s guide requests for Arizona Office of Tourism, resulting in a 33% retainer increase for two consecutive years. • Coordinated and launched international advertising, influencer relations and social media efforts for the Arizona Office of Tourism with partners in Mexico, Canada, France, Germany and Brazil to reach broader travel and tourism audience. • Spearheaded three content marketing programs for AOT resulting in the development of a multi-author blog network, managing and editing 25 content contributors and driving high-performance results across all primary website and social media KPIs. • Responsible for developing content marketing and content strategy service offerings for agency through audit and review of existing processes. • Lead role in the agency’s marketing efforts by launching and authoring content on the CCO’s blog and development of thought leadership programs at the agency. • Managing editor for consumer brands/technolog content on agency-specific blog, 52nd & Madison, drafting, editing and promoting original thought leadership content. • Received 2014 Silver ADDY Award recognition for AOT National Campaign, 2014 PRSA Copper Anvils Award of Merit for CVS iSave Facebook efforts and 2014 PRSA Copper Anvils Best of Show for Arizona Highways Magazine crisis communications and 2014 Mercury Award for AOT Target Cities campaign.

• Freelance copywriting and content marketing for small-to medium-sized businesses. • Solely managed strategic, multi-channel marketing campaigns for CPG, aviation and healthcare clients. • Increased website traffic by 47%, incoming lead generation by 300%, and social media followers by 470% in six months for global agile consulting firm through email, social media, PPC, SEO and content marketing efforts. • Revived marketing efforts of 50 year-old healthcare brand to create a multi-channel marketing program including update website content, PPC and SEO efforts and marketing collateral resulting in an increase in positive brand perception and increased brand recall. • Drafted and self-published agency positioning eBook with over 1,000 downloads to date, resulting in a speaking opportunity at HOW Design Live. • Developed foundational voice and messaging for up-and-coming chocolate company resulting in attracting more than 13,000 social media fans in one year (without sponsored/paid content)

• Secured five placements in top media outlets, including CNET and a cover story in Phoenix Business Journal through media relations outreach promoting the agency's brand • Consistently exceeded marketing goals and performance measurements, presented strategic marketing plans and reported results directly to CEO for the company. • Worked in cross-functional role between sales, account management, creative and user-experience departments in a copywriting capacity. • Worked directly with clients such as DriveTime, Red Bull and Republic Services for copywriting services.

I helped craft new brands, refurbish existing ones, and promote them both through creative marketing solutions: • Responsible for all marketing and content strategy for agency clients, shaping and adding strategy layers, copywriting acumen and agency processes across all clients. • Content generation for various thought leadership eBooks, blog articles, white papers and social media content to promote and elevate agency among advertising industry. • Art direction for television commercials, media planning and buying for security and home automation client which saw a 70% increase in call volume as a result. • Developed and launched marketing plan for grand opening of airport parking lot, exceeding all objectives for first weekend sales. • Drafted eBooks on various thought leadership topics for inbound marketing efforts. • Developed proprietary approach to branding and positioning for the agency, still in use today.

• Managed all outgoing communications and social media presence for this quickly growing ad tech company • Developed various case studies for use on website and as a sales tool • Established social media presence and managed all social media accounts

Inaugural program which cycled a select group of college students from top electronics distribution and business programs though a 9-week rotation of departments and facilities. Delivered intern project at conclusion of program innovating the company's website and introducing the idea for a universal parts number search, which was incorporated into Avnet marketing from that point forward.