Kim Reed

Chief Executive Officer @ ITG Brands

About

With over three decades of executive leadership experience in the consumer-packaged goods (CPG) industry, Kim has led three blue chip companies, PepsiCo, Kellanova (formerly Kellogg Company), and ITG Brands. Serving as the President and CEO of ITG Brands, the largest market of Imperial Brands, LLC, Kim leads a dynamic team of 3,500 employees to shape the future of the $4B enterprise. Kim’s focus is on pioneering the evolution of the brand, pushing boundaries, and seizing new opportunities in an ever-changing market landscape to deliver significant and sustainable growth. At ITG Brands, Kim has orchestrated a monumental cultural shift, delivered sustainable P/L performance, and spearheaded the largest sales transformation in the company's history. Her impact and dedication to pushing the brand forward can be felt across the global organization. During her tenure with Kellogg Company, she spearheaded the growth and success of the largest business unit across multiple categories, building and leading a high-performing U.S. Sales team. This work led to significant growth and solidified Kellogg's position as an industry leader in consumer goods. Kim’s leadership style is characterized by resilience, adaptability, and a commitment to excellence. Her ability to navigate diverse product portfolios while consistently delivering results has been proven throughout her leadership experience. As a leader, Kim has been on being at the forefront of change and progress, continually carving paths for others to follow. Kim is known for building high performing, dynamic, and diverse leadership teams to draw on unique experiences and backgrounds and shape holistic strategies that reflect the U.S. consumer base and connect with diverse audiences. In addition to her professional roles, Kim is deeply engaged in community and industry organizations, allowing her to make a meaningful impact both professionally and personally. Top Skills: ✓ Executive Leadership ✓ Transformational Change ✓ P&L Management ✓ Business Expansion ✓ Business Development

Country

United States

City

Greensboro

Industry

Consumer Goods

Skill

Executive Leadership, Transformational Change, P&L Management, Business Expansion, Business Development, Collaborative Partnerships, Market Analysis, Global Leadership, Sales Transformation, Business Intelligence, Community Engagement, Talent Development, KPI Analysis, Strategic Thinking, Visionary Leadership, Operational Leadership, Sales Leadership, Revenue Generation

Experience

Chief Executive Officer

ITG Brands

2021-6 - Present · 5 yrs 4 mos

Greensboro, North Carolina, United States

As the President and CEO of the largest market of Imperial Brands, LLC, Kim is casting a vision forward to drive sustainable growth, deliver transformational change, and accelerate innovation to capitalize on market shifts. She has delivered sustainable P&L performance results and has shaped a path to continue to generate YOY growth in the U.S. Additionally, Kim has built a leadership team that promotes innovative, inclusivity, and collaboration to foster new ideas and stay ahead of ever-evolving market dynamics.

EVP US Sales

ITG Brands

2019-6 - 2021-6 · 2 yrs 1 mo

In this role, Kim led a sales force of over 1,000 employees for a $4B market. Under her leadership, the sales team went through the largest transformation in the company’s history. As a result, the company set unprecedented benchmarks and emerged as a market leader. Kim’s commitment to excellence solidified the company’s sales function and enabled the organization to achieve results that have been instrumental in the brand’s continued success.

General Manager, US Sales

Kellogg Company

2019-1 - 2019-6 · 6 mos

Overseeing US Sales, Kim led the largest business unit across multiple categories. Under her leadership, the business unit saw significant growth and the sales team excelled, reaching all benchmarks and goals.