kimberly rusalen

Marketed and developed physician relationships between APM doctors and Primary Care Physicians, Orthopedics, Neurology and Neurosurgeons in the Greater Madison area in order to increase new patient referrals in the Madison area. Provided excellent customer service and handle any problems that arise with scheduling or referrals of patients. Educated and entertained referring physicians through various events, developed programs in the community to education people on pain management through trade shows, talk radio and other types of community events. I developed creative ways to interest PCP physicians to meet with APM physicians to eliminate any barriers to refer patients to APM. Responsible for creating a SWAT analysis in each of our 8 different markets and for establishing a good relationship with the top Health Care Systems in the Madison Area: Dean, UW Health and Meriter.

* Managed a team of four sales associates January 2004 – 2005. I sold mailing equipment, software and hardware solutions including integrated transportation management software, document management and delivery solutions to area businesses. I also participated in a couple national trade shows. * Certified Postal Consultant (CPC) certified * Promoted to Senior Sales Representative June 2002 * Madison Team Mentor 2002, 2003 & 2004 * Promoted to Associate Manager December 2002 – 2003 * Awarded Stock Options 2002, 2003 & 2004 * First Honors Sales Conference 2002 * Top Sales Representative Madison/Milwaukee District June 2003, November 2003, May 2004

* Sold medical equipment (suction and oxygen therapies, pulse oximeters, Masimo pulse oximeters, supplies & accessories for anaesthesia products to Canadian Hospitals, sales were both in English and French. Worked with the Finnish office to help establish competitive pricing for the products to be sold in Canada (prior to this was the US $ converted to $ CAN - this was not a competitive option). Worked trade shows in Canada (Winnipeg, Montreal, Quebec and Toronto). * Top Sales Representative Supplies & Accessories 1999 & 2000 * Top Sales Representative Suction Regulators 1999 & 2000 * Circle of Excellence 1999 & 2000 * Awarded Cruise for Top Sales – March 2001

* Created, maintained and implemented client development plans for the healthcare client to appropriately use CPM software and direct marketing tools. I helped establish goals for clients leading to the implementation of their CRM plan. Developed deep consultative relationships within accounts; understood client’s key initiatives and challenges and recommend CPM products and services to obtain these goals. * Clients were located in: Atlanta, Rochester, NC, WA, FL, Detroit, IL and WI. * Increased direct marketing business over 100% from 2006 to 2008 * Manage over $1.5M in accounts

I partner with Public Libraries and School Districts through out the state of WI, specializing in fiction and non-fiction books for K-12! We also carry e-books which are beneficial especially to schools to save monies on books for the students. At Sebco Books our most important product is our service. Our primary focus since 1984 has been to make our customers happy, and keep you coming back. When we began, like most small companies, we would bend and twist to give our customers exactly what they wanted, and we are still doing that today. Of course, our industry has progressed over the years, and we have been at the forefront. We offer a full-service cataloging and processing department covering all of your needs. Website http://sebcobooks.com

I worked 30-35 hours a week waitressing at a couple different restaurants and I carried a full load of credits (16-17) each semester graduating with a double major in Economics and International Relations. I was co-president of our Economic Student Relations group and organized a trip to Chicago to the Mercantile Exchange. I enjoyed the Memorial Union and UW Football games. Even though I worked a lot I found time to balance work and my studies.