Kimberly Petersen

As Marketing and Administrative Director for Capital Region USA I collaborate with stakeholders, partners, and overseas teams to meet marketing goals. My key responsibilities include: • Managing familiarization tours in the Capital Region for international trade and media. • Overseeing the tour budget, accounts receivable, grant reimbursements, and credit card reconciliation. • Distributing monthly marketing reports and sales and media leads to partners and members. • Generating grant reports • Maintaining our CRM, stakeholder register, and handling records management. • Writing RFPs and negotiating vendor contracts. • Organizing retreats and board and member meetings. Two of my most significant achievements are: 1. Planning and Executing the Global Travel Exchange (GTE): I manage all aspects of this multi-day event, including venue selection, registration, badges, speakers, entertainment, schedule, hotel room blocks, catering, A/V, marketing collateral, familiarization tours, evening events, airport transfers, event transportation, communication, and post-event follow-up. The GTE connects Destination Marketing Organizations with overseas tour operators in 1:1 appointments and has been instrumental in increased sales and visitation to the region. The first year of GTE (2022) resulted in 6988 room nights sold in the region with an economic impact of $3.4 million. 2. Nurturing Relationships with Destination Marketing Organizations: Over the years, I have built strong relationships with Destination Marketing Organizations in the region.