kimberly graves

* Communication and lifecycle marketing using products such as email, SMS, and chatbots for a variety of Disruptive Advertising clients. * Responsible for our clients' business growth through email marketing campaigns. * Defining and implementing email marketing strategy for ecommerce business to drive results for clients. * Building email case studies to be used in sales presentations to grow our client email marketing offerings. * Ensuring end-to-end tracking from email campaigns. * Collaborating with others teams to determine strategy and provide our clients’s customers with the most on-brand email experience.

Answered inbound representative and technician calls, helped customers with onboarding process, completed customer surveys, updated customer information, created new customer and commerical accounts, accurately recorded information, found solutions to issues that existed in customer and commerical accounts

Creating and maintaining internal social media accounts, including Facebook, Twitter, and Instagram. Tasks included creating content calendars, creating post graphics, writing post copy, engaging with potential clients, using Buffer to queue posts, and analyzing and reporting social media insights to supervisor. Creating Facebook paid campaign with the objective to gain brand awareness. Set up video campaign in Facebook ad manager, created landing page for potential leads, frequently analyzed performance results, and reported results to supervisor. Analyzing lead data from CRM, and recommending changes to internal AdWords account for both search and display campaigns. 450+ hours

I participated in a Scotland study abroad program with my university, where I was assigned as a student consultant for the Cairngorm Brewery. I worked in a group with 4 other American students, and we were to consult with our client, managing director Samantha Faircliff. We were to prepare a Case Study, Executive Summary, and Business Presentation for Cairngorm Brewery.