Kimberley Reynolds

📈 +37% YoY growth in Email & SMS, guided rebuild of automation flows 📊 +59% YoY IG reach growth, all top-performing content in last 6 months 🔍 Delivered global SEO redirection project for scalable growth ⚙️ Streamlined MarTech stack & prioritised first-party channels 🌍 Elevated global brand perception through premium campaigns & GTM launches 🤝 Secured influencer & brand partnerships (Spell, Kopari, Revolve), incl. high profile placements with Bella Hadid & Sofia Richie Grainge. Led global creative vision and marketing strategy with a 6-person team to deliver integrated campaigns across E-commerce, Social & Digital, Partnerships & PR and Wholesale. Reporting to CEO, presenting results and strategy to Founders & Board monthly. STRATEGIC LEADERSHIP Lead the brand’s global creative vision, marketing strategy, and eCommerce direction. Align creative, marketing, and digital strategy with commercial goals across markets. Own the global brand calendar, launches, and high-visibility activations. PARTNERSHIPS & PR Global Partnership strategy & execution leading to VIP placements on the likes of Kylie Jenner, Bella Hadid, Hailey Bieber, Justin Bieber, Kourtney Kardashian, Sofia Richie Grainge & Elle Ferguson. CAMPAIGN & CONTENT LEADERSHIP Direct campaign creation from concept to final execution Oversee multi-channel creative for digital, email/sms, social, paid, PR, and retail touchpoints. TEAM & PERFORMANCE MANAGEMENT Lead and mentor a 6-person creative and marketing team, fostering innovation and excellence. Oversee eCommerce content strategy to drive traffic, conversion, and brand storytelling online. Approve all final creative output, maintaining brand voice and quality. MARKETING & GROWTH STRATEGY Directed performance marketing Strategy & Agency. Develop integrated, data led marketing strategies that deliver measurable growth. Oversee social media direction, influencer programs, and UGC to boost engagement and reach.

Led a team of three delivering creative and communications across e-commerce, email, social, events, retail, and wholesale channels. Directed marketing calendar, creative production, and content editing; managed Meta and Google Ads with full reporting and optimisation, driving increased ROI and channel performance. Reported to Founders CHANNEL MANAGEMENT Oversaw all marketing channels including e-commerce, email marketing, social media, and events for both retail stores and wholesale business. PERFORMANCE MARKETING Planned, executed, and optimised Meta and Google Ads campaigns, including audience targeting, budget allocation, and creative testing. CONTENT & ART DIRECTION Directed and reviewed creative output; managed video production and content editing to ensure brand alignment and high engagement. TRADE PLANNING Owned the marketing calendar from concept to execution, ensuring alignment across all teams and channels. E-COMMERCE Managed online merchandising, promotions, and UX updates to drive sales and enhance the customer experience. REPORTING & ANALYTICS Produced detailed campaign performance reports; translated data insights into actionable strategies to improve ROI. Reported directly into Founders. CROSS FUNCTION COLLABORATION Partnered with sales, retail operations, and wholesale teams to deliver cohesive, integrated campaigns across markets. TEAM LEADERSHIP Managed, mentored, and developed a team of three across creative, content, and communications functions.

Global Lifestyle Brands: Volcom | Captin Fin Co. | Spyder Led digital marketing strategy and execution for three global lifestyle brands, managing campaigns across email, Meta, Google, SMS, and push notifications. Reported to CMO. EMAIL MARKETING Built and optimised email marketing program strategy, calendar, creative direction, copywriting, and segmented campaigns/automated flows driving higher engagement and conversion. PERFORMANCE Directed performance marketing with data led targeting and funnel based creative, delivering measurable growth in conversion rate, customer lifetime value, and loyalty. PARTNERSHIPS & INFLUENCER Talent & partnerships management. Signed Ambassadors Hockey Dad, Gemma O'brien & locally drove global partnerships with Georgia May Jagger & Run The Jewels. CAMPAIGN PRODUCTION Produced integrated campaigns from concept to final creative, ensuring brand alignment across all channels. SOCIAL MEDIA Managed social media presence end-to-end, including content planning, scheduling, posting, community engagement, and analytics reporting. REPORTING AND ANALYTICS Delivered weekly/monthly ROI reports and performance insights to inform strategy and optimise cross-channel spend.

Managed digital and traditional marketing, overseeing creative/art and brand direction. Executed global e-commerce, B2B, and B2C channel marketing, including social/influencer strategy and performance marketing management. Reported directly to Founders. DIRECTION & STRATEGY Oversaw digital + traditional marketing, creative, and brand strategy. CROSS CHANNEL Executed e-commerce, B2B, B2C, influencer marketing, and performance campaigns. EMAIL MARKETING Designed and managed complete EDM program (strategy, copy, design, automation). PARTNERSHIPS Drove global retail collaborations with Selfridges, David Jones, and Yamamay. Brand collaborations with Double Rainbouu, Elle Ferguson & Citizens Of The Great Barrier Reef. INFLUENCER & CREATOR Managed a significant global influencer & partnership program, including contract negotiation and implementation. TRADE Produced POS, sales tools including lookbooks, brand books and pitch decks, and B2B platform (Joor). E-COMMERCE Managed product listings, merchandising, content, and styling. SOCIAL MEDIA Directed social media content, posting, and reporting. LEADERSHIP Managed and developed a Marketing Assistant. EVENTS Executed trade shows and brand activations globally.

CAMPAIGN PRODUCTION Planned and executed global and regional campaigns, managing budgets, calendars, and cross-divisional projects. Reported to CEO. LEADERSHIP Managed an internal team including Ecommerce Manager, Assistant, and Graphic Designer. Simultaneously Managed freelance and creative external talent. PHOTOSHOOT PRODUCTION Directed and produced large-scale global campaign shoots in the USA and Europe, as well as local studio and lifestyle content. EMAIL MARKETING Designed and executed EDM strategy, creative, copywriting, and segmented flows. PERFORMANCE MARKETING Managed social media, paid media, and analytics reporting across multiple channels. INFLUENCER & TALENT PROGRAM Created and led a global ambassador & influencer program across Women’s and Men’s divisions with a regular roster of talent from Art, Music, Fashion & Travel, producing cross-channel content and representing Volcom at events and activations. COLLABORATIONS Worked on high-profile brand partnerships including Georgia May Jagger, Run The Jewels, Hockey Dad, Anti Hero, Girl Skateboards, Laneway Festival, and Curvy. ASSET PACKAGES Produced B2B platforms (Brandscope, Elastic) and seasonal sales collateral (lookbooks, catalogues & pitch decks). EVENTS Delivered global activations, trade shows, and retail campaigns to elevate brand presence.

Oversaw brand creative direction for campaigns and seasonal assets. Directed photoshoots, seasonal catalogues, and lookbooks. Managed budgets and coordinated cross-functional creative projects. Directed ambassador, influencer & partnership programs, from strategy to contract negotiation. Delivered events, trade shows, and retail activations to boost brand presence.

Host & Speaker of SBIA Women In Business Conference 2019. Live interviewing panelists for a sell out 100+ ticketed audience of Surf Business Industry Professionals and Executives on inspirational Women in Leadership and avenues of career opportunities. A wonderful opportunity and an honour to be invited by SBIA.

Host, Speaker & Creative/Marketing Director of Curvy Womens Creative Conference 2016. Live interviewing panelists for a sell out 200+ ticketed audience of upcoming creative thinkers. Curating Art Show as part of event and produced content pre and post activation.

Designed and produced advertising layouts, editorial content, and marketing collateral across major lifestyle and fashion publications including Vogue, Vogue Living, Delicious, Marie Claire, and Notebook. Managed pre-press production, client briefing, and advertising design to meet tight publishing deadlines. Collaborated with editorial and commercial teams to deliver creative assets aligned with brand and client requirements.