Kimberley Fogg
Marketing Lead @ FirstLook.gg
About
I am a marketing and community-building professional with over a decade of experience creating and executing innovative, results-driven campaigns. With a passion for gaming, I have built thriving, highly engaged communities and led brand growth initiatives that have generated millions of impressions. I am passionate about crafting strategic content that truly resonates with gaming audiences, building authentic and trusting relationships that connect brands and consumers on a deeper level within the gaming community. Along the way, I’ve had some awesome highlights, including being featured on Channel 4 (UK) and winning Esports Team of the Year at the 2018 Women in Games Awards. I’ve got a proven track record of making things happen! 🚀
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United Kingdom
Computer Games
Marketing Management, Customer Acquisition, Digital Strategy, Marketing Strategy, Marketing, Social Media, Creative Content Creation, Social Media Marketing, Competitive Gaming, esport, Video Editing, Management, Gaming, Microsoft Office, Customer Service, Content Management, Gaming Industry, Online Gaming, Data Entry, Music Composition
Experience

Head of Marketing & Communications
Los Angeles, California, United States
FreshCut: A Roblox-Centric Social Media Content Platform 👑 Spearheaded the social media strategy that propelled FreshCut to a million passionate followers, an impressive engagement rate of 10%+ (3x that of the industry average), and 18m+ monthly impressions. 💬 Led comprehensive B2C and B2B communications across social media, email marketing, blogs, and newsletters. 🤝 Managed a team of social media coordinators, fostering collaboration with graphic designers and video editors to create engaging content. 🏆 Worked closely with the partnerships team to develop and execute impactful marketing campaigns. 🧠 Implemented data-driven strategies to track, analyze, and optimize social media performance, utilizing key metrics such as reach, impressions, engagement, and conversion rates through Sprout Social. 🔎 Constantly conducted research and analysis of emerging social media trends and competitor strategies to maintain FreshCut's position as a leader in the Roblox community.
Kimberley Fogg's Contact Information
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