Kimaya One-routier

• Lead department social media and newsletter initiatives by crafting engaging content, including profiles and features on faculty, students, and alumni, driving digital engagement and brand communication strategy. • Collect, organize, and analyze departmental project data to generate actionable insights, improve reporting accuracy, and support strategic decision-making for ongoing initiatives. • Manage administrative operations, including organizing materials, coordinating resources, and streamlining workflows, enabling cross-functional efficiency and smooth execution of departmental projects.

• Build and manage a network of 1,000+ influencers and 100+ TikTok affiliates, creating tiered gifting campaigns for celebrity, macro, and niche creators, while leveraging KPIs such as engagement, EMV, audience demographics, and brand-DNA alignment. • Lead e-retail strategy across TYB by designing interactive challenges and token/reward systems to encourage consumer feedback, drive sales, and increase engagement across social platforms. • Drive brand and experiential strategy through pop-up events and influencer gifting campaigns, amplifying visibility, engagement, and traffic to EADEM’s D2C platform and Sephora. • Craft copy for community management playbooks for skincare products, shaping EADEM’s brand voice to optimize consumer communications and foster brand loyalty.

• Created email newsletters for new collections and events, using brand-aligned messaging and visuals that engaged audiences, built loyalty, and increased revenue. • Directed e-commerce, editorial, and product photoshoots, overseeing styling, set design, and creative direction to capture brand aesthetics and produce high-quality content for product launches and social campaigns. • Orchestrated influencer and artist collaborations through 20+ personalized outreach campaigns and brand pitch decks, cultivating authentic partnerships, elevating brand visibility, and supporting product launches. • Conceptualized and promoted pop-up events and brand activations, designing immersive experiences, expanding brand reach, social engagement, and sales.

• Developed and executed owned social content strategies for the beauty and lifestyle portfolio (including Ultra Violette, Hanifa, and celebrity hairstylist JAWARA), managing a 542K-follower account and generating 75,000+ Instagram likes while growing engagement and visibility. • Researched social trends and collaborated with creative teams to design content and video series for JAWARA, achieving 376,000 views on a key series and delivering high-quality branded material. • Supported Ultra Violette’s U.S. launch at Sephora by analyzing social performance, researching competitive beauty trends, and developing content strategies to strengthen positioning and drive awareness. • Conducted competitive market analysis that guided social strategy and delivered measurable improvements in posting cadence, content calendars, and brand visibility.

Ariel Cohen Team • Executed thorough market research on real estate properties by performing comparative market analysis and consulting with real estate agents to inform accurate and competitive pricing for future listings • Implemented a strategic marketing strategy through engaging content, email newsletters, and trend analysis driving increased property visibility and sales • Produced visual and editorial content for multimillion-dollar properties, generating interest from potential buyers