kim watson

Broadcast media buyer on a long term or short term basis depending on agency/client needs. Agencies that I have freelanced for include; Omnicommedia Group, Doner, Mullen, Van Winkle & Associates.

* Responsible for managing and executing all spot TV and Radio buys for multiple clients. * Research, negotiate and present new emerging media opportunities to clients. * Work on new business media team. * Negotiate and purchase spot TV and Radio in LPM and PPM markets including Atlanta. * Keep client and planners abreast of industry changes and market conditions. * Write client posts, track under-delivery, and work closely with planning team. * Input on CPP data for accounts and markets. * Report and highlight buy savings and monitor client spending. * Organize and teach training programs for media buyers. * Manage trade component for one client, working as liaison between barter company and client

* Develop objectives and strategies to expand business opportunities. * Responsible for media expenditures and expense tracking through monthly budget reports across multiple lines of business. * Negotiate and purchase print ensuring best rate, positioning and added value. * Provide accurate media reporting of buy recaps, post buys, positioning, and competitive analysis. * Train and mentor performance of assistant media planners.

Activities and Societies: President of American Marketing Association, Four year member of Softball team.