Kim Vos

Wij zijn WIM. Een creatief bureau dat met beide benen op de grond staat. WIM vindt dat de wereld om zich heen steeds ingewikkelder wordt. Elke dag is er meer keuze en het aanbod wordt met de minuut groter. Het is tijd voor inventieve eenvoud.

Developing and implementing marcom plans to build the global reputation of the Darling Ingredients brands with internal and external stakeholders in the various markets. I mainly focus on the pet food and feed market for which DII also supplies ingredients. Accomplish efficient use of and effective (online) marcom tools to maximize our company and brand exposure and generate more sales leads.

Execute a global marketing communication strategy, intended to maximize company and brand exposure and produce sales leads. Implement efficient use of and effective marcom tools, together with sales directors. Implement & optimize (re)branding for consistent messaging to investors, clients, suppliers & employees. Advise and develop online communication tools, e.g. social media. Advise about labor market communication and advise in optimizing crisis communication.

Masterthesis Packaging design: How can product packaging contribute to perceptions of luxury? Abstract Master Thesis As a result of the large offer of supermarket products and the strong resemblances that these products show, it becomes more difficult for producers to reach the consumer with the traditional communication means. More and more marketeers see the packaging as a suitable mean to communicate with the consumer and pull their attention. The packaging can contribute to communicating particular symbolic meanings who lead to the fact that consumers buy a product to emit a particular self ideal. In this study two visual packaging characteristics were manipulated, namely color and camera angle, to test if these characteristics can contribute to the communication of symbolic meanings in relation with perceptions of luxury. The results of this study prove that manipulation of color and camera angle provides contribution to the communication of symbolic meanings related to perceptions of luxury. Thereby the producttype seems to have much influence on the extent in which particular effects occur.

Tijdens mijn meeloopstage heb ik mij voornamelijk bezig gehouden met het opstellen van diverse rapporten met betrekking tot crisis- en risicocommunicatie. Daarnaast heb ik als onderdeel van mijn bachelorscriptie een grootschalig onderzoek naar de interne communicatie bij deze gemeente verricht.

Specialisation in Marketing and Corporate Communication