Kim Ngân Trần

Member of BNI Vietnam, serving on the Communications Team. I focus on building genuine connections, telling meaningful stories, and helping my chapter present a strong and authentic brand. BNI is where I grow through contribution, collaboration, and the power of giving first.

I am Kim, a Connector-Operator – a builder who connects to create, and operates to turn connections into tangible value. With over 15 years in marketing, e-commerce, and international trade, I co-found and operate ventures in both Vietnam and China, enabling businesses to: Access reliable and high-quality sourcing directly from manufacturers. Expand distribution channels through both online and offline platforms. Optimize operations for efficiency and profitability. Achieve sustainable growth in competitive markets. My expertise spans cross-border trade, brand development, e-commerce growth strategy, and market entry for both Vietnam and China. I believe that an idea only has real value when it is executed and delivers measurable results. Always open to collaborating with partners in cross-border trade, e-commerce, marketing, and brand building.

I launched Shanney.vn with the vision to provide premium, safe, and comfortable sanitary products to women in Vietnam, introducing high-quality imports from China through an official distribution channel. My mission is to position Shanney as a trusted, premium choice in the women’s personal care market. Designed and implemented a 360° marketing strategy including KOLs, KOCs, affiliate programs, and seeding campaigns. Positioned the brand as high-quality and consumer-trusted within 6 months of launch. Expanded distribution channels across leading e-commerce platforms and offline retail.

Our vision: In the era of AI, we think about how to utilize AI to make our art become meaningful in society. Consequently, I co-founded StoryMee.com to inspire children’s imagination and strengthen family bonds through personalized storytelling. Our vision is to make each child the hero of their own story while creating memorable keepsakes for families. My role: Created a personalized book brand targeting the Vietnamese family segment. Designed an e-commerce-first sales strategy with strong SEO, social media branding, and influencer engagement. Link refer: https://khoinghiep.net.vn/founder-storymee-kim-ngan-a1214.html https://www.facebook.com/share/v/1Ak23YskCF/