
kim longfield
founder and principal
About
Dr. Kim Longfield has more than 25 years of experience in research and development. She is the founder of Databoom, a research and communication agency that believes powerful insights can shape the world. Dr. Longfield partners with organizations to improve stakeholder engagement and develop strategic communications backed by evidence. She also designs studies to generate insight, evaluate impact, and identify practical solutions for organizations working in resource poor settings. She excels at presenting complicated information to a range of audiences and using evidence to inform decision-making. Her work has been used to develop, monitor, and evaluate private and public sector programs, analyze health markets, and advocate for standard measures across organizations. Dr. Longfield is also highly skilled in design thinking, group facilitation, quantitative and qualitative research, and health metrics.
united states
washington
non-profit organization management
program evaluation, qualitative research, public health, international development, capacity building, reproductive health, epidemiology, global health, nonprofits, report writing, research, data collection, policy analysis, ngos, international health, proposal writing, data analysis, hiv prevention, program development, non governmental organizations, program management, spss, community outreach, technical assistance, nonprofit organizations, strategy, community health, grants, organizational development, analysis, research design, non profits, grant writing, performance metrics, quantitative research
Experience

board member
metrics for management

research consultant, family advocacy, care, and education services
ryan white title iv funds
* Completed formative research for HIV prevention video targeting urban teens. Video featured local youth and their testimonials about living with HIV * conducted in-depth interviews and focus groups with HIV-positive youth, community youth groups, and key informants * provided research to develop counseling guide for providers that addresses service delivery issues specific to HIV-positive youth.

media consultant, project arc
hrsa family planning title x funds
* Conducted formative research for three-year project to determine appropriate methods to encourage youth to frequent a non-traditional, urban family planning site * developed, pre-tested, and evaluated print media for use in outreach activities * analyzed and interpreted qualitative data using Ethnograph 5.0 * promoted collaboration between local designers and youth to create appropriate media and provide experience for youth in research and material development.

editor
turning point program louisiana public health institute
Consultant. Consolidated chapters and assessment reports from several statewide committees to create the Louisiana Public Health Improvement Plan; edited text, tables, and appendices in 250-page document for release to legislators, local organizations, and public health decision-makers.

research assistant, epidemiology division
louisiana state university medical center
* Managed and trained outreach team to conduct street surveys among young men in New Orleans area and determine innovative testing sites for chlamydia and gonorrhea * conducted quantitative data analysis of survey results in SPSS * completed qualitative analysis of focus group data using Nu Dist software.

media consultant
partners for healthy babies campaign & prevent child abuse louisiana
* Moderated focus groups and conducted in-depth interviews with young women throughout Louisiana to determine their access to and use of prenatal care * pre-tested television storyboards and assisted local advertising agency with creation of an appropriate spot to encourage target audience’s use of Louisiana’s prenatal care hotline * provided analysis of results and campaign suggestions to Louisiana’s Maternal/Child Health Office and state program directors * pre-tested radio spots for Prevent Child Abuse Louisiana * research used by advertising agency to create appropriate spots that encourage healthy parenting skills.

media consultant, hiv and aids services
louisiana office of public health
Developed interactive materials for street outreach with African-American Men-who-have-Sex-with-Men (MSM) and African-American women at high risk. Materials used colloquial language and were based on theories of risk reduction. Distribution included outreach organizations and regional program offices statewide; moderated focus groups, conducted in-depth interviews, performed street intercepts, and pre-tested materials with African-American MSM, high-risk women, and gay men; formulated intervention strategies for Louisiana HIV Program Office and state program directors based on analysis of study results; facilitated and provided support for Media Workshop designed to create successful partnerships between community service organizations and Louisiana media.

research assistant, hiv and aids services
louisiana office of public health
Conducted evaluation of print materials distributed by state of Louisiana to determine unmet needs of outreach organizations and regional program offices; collaborated with national publishing companies to evaluate and update print educational materials. New materials that target high-risk populations were developed based on results of this effort; created referral book of appropriate materials for community-based organizations and regional offices. Evaluation book and qualitative research results adopted by CDC for use in National Clearinghouse; moderated and analyzed focus groups and pre-tested materials with adolescents, commercial sex workers, HIV-positive mothers, and prisoners. Research results directed procurement of materials for statewide distribution.

senior researcher
population services international
Provided technical assistance to Latin America and the Carbibbean. Performed the following duties: research design, questionnaire development, data analysis, report writing, and data dissemination; secondary analysis on household survey data, tracking studies among high-risk populations, and mapping studies; qualitative analysis on data collected from discussion groups, in-depth interviews, ethnographic research; in-country assistance and training to country-level researchers on qualitative research techniques, quantitative data analysis, social marketing research, program monitoring, and evaluation methods. Also represented the organization externally through peer-reviewed publications, working papers, and professional conferences.

senior regional researcher
population services international
Provided technical assistance to 12 country programs in SE and Central Asia and Eastern Europe. Performed the following duties: research design, questionnaire development, data analysis, report writing, and data dissemination; secondary analysis on household survey data, tracking studies among high-risk populations, and mapping studies; qualitative analysis on data collected from discussion groups, in-depth interviews, ethnographic research; in-country assistance and training to country-level researchers on qualitative research techniques, quantitative data analysis, social marketing research, program monitoring, and evaluation methods. Also represented the organization externally through peer-reviewed publications, working papers, and professional conferences.

researcher, aidsmark
population services international
Researcher under the AIDSMark Project. Provided global technical assistance for country programs implementing HIV/AIDS research. Performed the following duties: research design, questionnaire development, data analysis, report writing, and data dissemination; secondary analysis on household survey data, tracking studies among high-risk populations, and mapping studies; qualitative analysis on data collected from discussion groups, in-depth interviews, ethnographic research; in-country assistance and training to country-level researchers on qualitative research techniques, quantitative data analysis, social marketing research, program monitoring, and evaluation methods. Represented the organization externally through peer-reviewed publications, working papers, and professional conferences.

field epidemiologist
tulane university
Position in International Health Department at Tulane's School of Public Health and Tropical Medicine. Completed secondary analysis of family planning/reproductive health data from Burkina Faso for the FRONTIERS Project; prepared Indicators Compendium for the MEASURE Evaluation Project.

enumerator
us census bureau
Completed training for work with transient populations and residents in “group quarters"; enumerated individuals in marinas, group homes, and convents.

research consultant, measure evaluation project
tulane university
Consultancy based in International Health Department at Tulane's School of Public Health and Tropical Medicine. Conducted workshop on qualitative data analysis and Ethnograph 5.0 in Ouarzazate, Morocco with counterparts in Moroccan Ministry of Health; assisted with final report on the use of injectable contraceptive methods among women in the Souss-Massa-Draa region in Morocco.

research consultant, focus on young adults project and santà  familiale et prà  vention du sida
tulane university
* Consultancy in International Health Department at Tulane's School of Public Health and Tropical Medicine. Conducted qualitative evaluation of SFPS project clinics in the Ivory Coast, reproductive health programs for adolescents, client perceptions of services, and adolescent clinic use * analyzed qualitative data using Ethnograph 5.0 * managed research staff and coordinated data collection in field * completed final report for dissemination to FOCUS staff, SFPS partners, and USAID.

research assistant and teaching assistant, international health department
tulane university
Position in International Health Department at Tulane's School of Public Health and Tropical Medicine. Provided administrative support for Department Chair on the MEASURE Evaluation, FRONTIERS, and Hewlett Projects; edited and researched departmental publications, including journal submissions.; served as teaching assistant for courses on Design and Evaluation of Reproductive Health Programs, Health and Economics for Developing Countries, and Survey Measurement in International Health; assisted with other public health courses: International Comparative Health Behavior, and Health and Development: An Applied Perspective (held in Guatemala), and Communication Research for Family Planning and Health.

assistant project manager, measure evaluation project, usaid initiative
tulane university
* Position in International Health Department at Tulane's School of Public Health and Tropical Medicine. Translated project documents and provided editing services * performed administrative duties, budgeting, and database management * facilitated collaboration between foreign counterparts and Tulane staff.

assistant project manager, evaluation of family planning program impact project , usaid
tulane university
* Position in International Health Department at Tulane's School of Public Health and Tropical Medicine. Performed general administrative duties and maintained project budget * translated project documents on reproductive health and family planning * coordinated travel and facilitated collaboration between Moroccan counterparts and Tulane staff.

coordinator, community health project
peace corps
* Organized HIV/AIDS Awareness Campaign involving artists & teen volunteers to create billboards & murals. Project was implemented at national level by Ministry of Health * supervised structural improvements at Bambari’s Regional Hospital. Labor included repainting buildings, constructing latrines, and installing cement floor * conducted research, developed visual aids, and delivered presentations on the following health issues: corporal hygiene, intestinal parasites, potable water, skin diseases, and nutrition. Performed presentations throughout two years of service * collaborated with ten nomadic tribes to improve health conditions within their communities * conducted training sessions for community health educators on health, hygiene, and nutrition.

founder and principal
databoom
Provide research counsel for global health and development organizations that want to push boundaries and accelerate impact. Services include: strategy and communications, stakeholder engagement, resource planning, and study design. Clients include: Berkeley Lab, Blumont, Darkness to Light, EngenderHealth, Girl Effect, Mann Global Health Group, Metrics for Management (M4M), Pathfinder, Population Council, Population Services International (PSI), Results for Development (R4D), and SheDecides.

director, research and metrics
population services international
* Director of PSI's Research and Metrics Department. Responsible for a team of more than twenty international researchers and the quality of research implemented in 60+ country platforms. Duties included: providing research strategies, tools, and metrics to maximize health impact of organization's social marketing interventions * building capacity of 200+ local research staff * building capacity of organization to use quantitative and qualitative evidence to develop, monitor and evaluate programs in HIV/AIDS & other STIs, family planning, maternal health, child health, malaria, tuberculosis, and non-communicable diseases * estimating impact of organization's work through discrete set of metrics, including DALYs and CYPs * managing annual core budget of 1.6 million USD * and securing external funding and mobilizing resources for R&M program.

director, strategic research and evaluation
population services international
* Lead strategic research unit that provides evidence about the effectiveness of PSI’s work, including the impact, cost effectiveness, scale, and quality of social marketing programs. Duties include: work with senior leadership to use evidence to inform internal strategy and advocate for global best practices externally * increase visibility of PSI by managing publications program and engaging with external stakeholders on measurement * partner with external experts on new research initiatives and scale up successful initiatives throughout organization * align and improve measurement across organizations working in similar areas * and develop and implement research fundraising strategy.
Education
tulane university
sociology
tulane university
communications
pitzer college
psychology
kim longfield's Contact Information
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