Kim Klemballa

- Build and execute global marketing plans to achieve firm objectives, further business development and support revenue growth. - Develop strategic partnerships within the digital asset ecosystem. - Launch digital asset products into market including the CoinDesk 5, CoinDesk 10, CoinDesk 20, CoinDesk 80, CoinDesk 100 and CoinDesk Memecoin Index. - Work with 100+ global clients to help optimize their product launches. - Oversee the weekly Crypto for Advisors and Crypto Long & Short newsletters, designed to shine a spotlight on global thought leaders. - Conducted a brand study to best position CoinDesk for future success including competitor analysis, qualitative interviews and quantitative surveys.

- Lead the brand and marketing efforts to combine the firm’s subsidiaries - Collaborated with the executive team and board members on acquisition integration, communication and brand strategies - Completed M&A deals, launched products with new partners, generated assets and furthered the business development strategy - Collaborated with our partners, clients and issuers who license our products on joint marketing and PR efforts - Managed an internal marketing team, as well as marketing agencies, to execute on firm goals - Developed a content and distribution strategy, launched newly designed newsletters and built distribution lists for sales enablement as the firm broadened its offerings

- Employed by Ameriprise and working to lead Strategic Beta and ETF Marketing at Columbia Threadneedle (the asset management division of Ameriprise) - Worked to optimize and build the current ETF lineup post acquisition of EGA, in my time we: grew ETF: DIAL from $25M to over $850M, grew ETF: MUST from $10M to over $100M, closed several funds and did select fee changes to maximize opportunity, adapt to changing markets and meet investor demand - Worked to build content and develop key messaging for products and product strategies - Managed and delivered the annual Strategic Beta and ETF marketing plan that encompassed a content calendar and distribution plan, public relations, events and Webinars, advertising, social media, digital strategy and website development - Lead 100+ employee cross functional teams as project manager

- Worked with World Gold Council on increasing brand awareness in the U.S. marketplace, enhancing content distribution strategy, and working on the GLDM ETF launch in partnership with State Street Global Advisors - Worked with several firms to identify opportunities and implement the strategy to reach their target audience through product suite narrative shaping, content creation, public relations, events, and digital distribution strategy.

- Developed, managed and delivered the annual U.S. marketing plan; establishing ETF Securities in the U.S. prior to being sold to Aberdeen - Spearheaded the U.S. brand and product messaging for the firm - Cultivated and grew relationships with partner firms, institutions and intermediary markets - Generated approximately 7,500 qualified leads through various marketing campaigns annually - Managed the London based marketing team to shape, prioritize and deliver targeted campaigns

- Created and executed the marketing plan for the entry of Source into the US market, serving key role in establishing the New York office from scratch. The parent company, Source UK (now part of Invesco), was one of Europe’s fastest-growing provider of ETF funds ($18B AUM, 84 products) - Managed a team responsible for all marketing initiatives including: content development, advertising, public relations, events, social media, digital strategy, and relationship management - Managed brand assessment survey for U.S., including the RFP process to onboard agency, and oversight of brand/messaging/creative distillation and implementation - Developed and executed the marketing plan for the launch of Source’s first ETF

- Managed the event calendar and developed marketing plans to target audiences for the firms Mutual Fund, ETF, UIT, VA and CEF distribution channels - Developed and spearheaded the Guggenheim Investments Continuing Education program focusing on thought leadership and value-add programs - Formulated and implemented the marketing campaign and rebrand for the firm’s brokerage platform (RFS) which included a revamp of the entire website and all marketing materials ahead of that division’s sale - Served on the firm’s Corporate Culture Task Force committee, and acted as a brand ambassador, promoting and aiding in the Firm’s re-brand and name change (from Rydex Investments to Security Global Investors, and then to Guggenheim Investments)

Life and Health Insurance Licenses. Wholesaler for the Baltimore area.