Le Tuan Minh Kieu

Returning to VinWonders, eventually.

1/ Advertising & Visual Design - Created campaign assets for VinKE, Vinpearl Aquarium, VinWonders Water Park, and VinWonders Wave Park, spanning both on-site visuals and digital platforms. - Designed promotional materials including POSM, banners, outdoor signage, printed collateral, event guides, and guide maps. - Ensured visual consistency across all formats to support brand presence and enhance guest experience. 2/ Creative Concept Development - Translated briefs into original visual concepts aligned with each venue’s identity and target audience. - Developed key visuals for events and seasonal campaigns, reinforcing brand storytelling. - Collaborated on design direction through sketching, mockups, and refinement based on feedback. 3/ Cross-Functional Collaboration & Execution - Worked closely with marketing, events, and operations teams to produce timely, on-brand design deliverables. - Supported large-scale activations with clear, guest-oriented materials such as event guides and printed guide maps.

Affiliate agency under LG Group 1/ Advertising & Visual Design - Created campaign assets for both retail and digital platforms, including banners, POSM, POP displays, outdoor signage, and printed materials. - Developed key visuals for product launches and promotional campaigns, maintaining cohesive brand identity across formats. - Designed clear, accessible layouts to communicate complex product messaging effectively. 2/ Creative Concept Development - Translated briefs into original visual concepts aligned with brand storytelling and marketing goals. - Refined early sketches into polished designs through collaboration and iterative feedback. - Proposed creative directions that strengthened audience engagement and campaign performance. 3/ Collaboration & Execution - Worked closely with internal teams to deliver consistent, high-quality visuals under tight deadlines. - Balanced creativity with strategy, responding quickly to evolving feedback. - Played a key role in nationwide campaigns for LGE, aligning visuals with overarching brand objectives.

1/ Event & Brand Design - Designed POSM/ promotional materials for events hosted by Vinpearl, VinWonders, Vinpearl Golf. - Developed tailored design concepts that aligned with brand identity and campaign goals. - Ensured visual consistency across user guides, advertisements, and communication assets. 2/ Operational & On-Site Visuals - Produced signage and wayfinding visuals to enhance guest experience and operational clarity at VinWonders. 3/ Digital & Social Media - Designed graphics for websites, social media, and e-commerce platforms to support digital engagement and visibility.

1/ Project & Client Delivery - Led the design execution of 15+ client projects, consistently delivering high-quality visuals that met expectations. - Created over 20 mockups and presentation decks, achieving a 90% approval rate from clients. 2/ Social Media & Content - Managed 10+ weekly posts across 3 brand pages, resulting in a 25% engagement boost over three months. 3/ Visual & 3D Production - Modeled 3D assets for TV commercials, adding depth and creativity to visual storytelling.

1/ Classroom Preparation & Support - Assisted lead teachers in organizing materials, planning lessons, and setting up classrooms for smooth daily operations. 2/ Student Supervision & Safety - Instructed ~20 students in safe and proper use of art tools while fostering a supportive and creative environment. 3/ Communication & Reporting - Coordinated with staff and parents to relay student progress, address behavioral concerns, and support holistic learning.

1/ Vice President, Blood Donation Club - Co-led club operations and organized campus-wide blood drives with health partners. - Directed volunteer campaigns with 50+ participants, handling planning, logistics, and execution. - Promoted student volunteerism and built sponsor partnerships to support on-campus initiatives. - Led internal team-building efforts to improve collaboration and engagement. 2/ Executive Committee Member, University-wide Student Union - Elected to represent the student body at the university level (2022–2024). - Supported strategic planning, policy discussions, and large-scale student events. - Acted as a liaison between students and university leadership to enhance campus life.