kieron baker

Developed from scratch the overall marketing strategy, brand guidelines and budget for the partnership and it’s company’s divisions. Grew conversion of both B2C clients and B2B referrals through social media channels, industry influencers and local print & digital advertising. Re-developed and integrated all Rossdales brands under one website and developed each microsites SEO & PPC strategy. Professional understanding of website and social platform analytics and metrics, as well as reporting on quantitive and qualititive data. Produced engaging print adverts, e-books, website content and social posts with InDesign and Illustrator.

Developed the social, email and event strategy for both sales and marketing across the video games, e-learning and SVOD industries. Advised clients and prospective clients on design limitations across production, Quality assurance & localisation over multiple projects. Designed and produced all marketing and sales content, including article writing, website content, social cards, email campaigns, collateral and adverts. Represented the company internationally, met clients around the world, conducted competitor analysis and attended industry events & award ceremonies.

Managed multi-discipline teams across quality assurance and localisation testing as part of both internal and embedded projects for a variety of clients. Created and maintained test plans, supervised brief and test case creation, and kept all documentation and hardware up to date. Trained new testers through introductory dummy projects and facilitated their integration into large-scale projects across the globe. Wrote content for the website, industry publications and social platforms, as well as visiting industry conferences to promote Universally Speaking’s services.

Assisting the store manager with tasks such as stock management and ordering, staff training, direct customer sales, merchandising, recruitment and staff management.