Dong Kien Phat

Supporter @ Saigon Adventure

About

A 1998-born Vietnamese marketer passionate at developing local brands and local marketing talents, who has the mixed backgrounds & roles of an aggressive & transforming entrepreneur driving and developing businesses since 2021. I have 4 years of experience as an Engineer and 2 years of experience as a Marketer. I am familiar with working with Senior Directors and C-Suites of Retail and CPG companies helping them leverage complex data and technology platforms. Advanced analytics, business acumen, executive-level slide writing, and stakeholder management are valuable skills I want to leverage to bring success to organizations and their customers. Covers my core skills ● Language: Fluent English (listening and reading C1, speaking and writing B2+) ● Computer: Advanced Powerpoint, Excel, Nielsen and Loblaw data platforms; Intermediate Alterx, Tableau. ● Expertise: account management, customer success, problem solving, customer insights, category management, performance management. For the past two years, I have also proudly led an MBA application and career coaching automation business. I served over 25 clients for a total of 220 paid hours. My proudest achievements are many top Vietnamese MBA candidates at INSEAD (2), UC Berkeley Haas, and professional job offers from consulting companies at BCG and Big 4. In addition, I took over the family business. A business specializing in wholesale and retail of dried agricultural products including beans, sugars, all kinds of flour,...

Country

Vietnam

City

Ho Chi Minh City

Industry

Marketing & Advertising

Skill

Trade Marketing, Brand Marketing, Go-to-Market Strategy, CRM, Event Management, Product Launch, Sales Analysis, POSM, B2B Marketing, Search Engine Optimization (SEO), Content Marketing, Marketing Strategy, Social Media Optimization (SMO), Digital Marketing Media, Digital Marketing Communications, Digital Marketing, Product Marketing, Ad Serving, Paid Media Advertising, Market Research

Experience

Supporter

Saigon Adventure

2025-10 - Present · 1 yr

Ho Chi Minh City, Vietnam

Brand Marketing Specialist

Etec Vietnam

2026-3 - Present · 7 mos

Vietnam

- Executed 12 - 15 BTL campaigns annually (exhibitions, seminars, webinars) - generated 1,200 -1,800 new leads, contributing to 15 - 25% revenue growth. - Developed and managed sales kits and POSM materials for 4 - 6 product groups (inverters, servo systems, PLC, HMI). - Led the launch of 3–5 new products: from market research and positioning to messaging development and multi-channel go-to-market execution. - Analyzed monthly/quarterly raw data, building dashboards and reports for BOD and international partners. - Coordinated with 5 – 8 vendors/partners to deliver marketing events with 100 – 300 attendees.

Operations Supervisor

CI Research

2025-5 - 2025-7 · 3 mos

Ho Chi Minh City, Vietnam

Business Owner

Family-owned Agricultural Store

2021-10 - 2025-7 · 3 yrs 10 mos

- Search and expand the customers base of individuals and corporates to increase store revenue, including finding, meeting, dealing and concluding long-term cooperative sales contracts with those partner groups. - Directly supervise operations, manage staff and coordinate workflow to ensure operational flow. - Manage inventory, cash flow, and budget balance to ensure consistent growth and profitability.

Marketing Executive

dentsu Vietnam

2023-7 - 2025-5 · 1 yr 11 mos

- Manage and execute digital advertising campaigns for over 20 clients. - Report, analyze, track metrics while optimizing campaigns in real-time. - Propose and execute buying strategies to align with customer needs and maximize ROI. Key Brands: Schneider, Ensure, Glucerna, Free StyleLibre (Abbott), Mitsubishi Motors, Molfix, Molped (Hayat), MBBank, HDBank, VNPay, VNSky.

Digital Manager

dentsu Vietnam

2022-5 - 2023-6 · 1 yr 2 mos

- Plan, assign, monitor the implementation, and report on multi-platform Digital Advertising campaigns according to client KPIs. - Provide professional consultations, and present strategic proposals to customers. - Increase the company's CR rate from 89% to 94%. Key sectors: FMCG, CPG beauty, Automotive, Real Estate.

Assistant Director

dentsu Vietnam

2021-11 - 2022-4 · 6 mos

- Manage personnel records, including collecting, synthesizing, updating, and arranging personnel data. - Organize company events and career fairs.

Equipment Specialist

Intel

2019-2 - 2024-12 · 5 yrs 11 mos

- Master and clearly understand technical requirements and automation systems. - Monitor and ensure module performance during product assembly. - Propose initiatives to improve equipment processes. - Coordinate with operational technicians to solve problems during operations.

Marketing Lead

Dung Binh Duong JSC

2022-12 - 2023-2 · 3 mos

- Manage and allocate budget across multiple Marketing campaigns to maximize revenue. - Manage the workflow of Digital Marketing and Telesales teams. - Maximize revenue while minimize CIR. - Coordinate Marketing Department operations and report to Board of Directors. Key sectors: Film Production, Import-Export, Real Estate, Banking, and Finance.

Content Editor

Foody

2018-6 - 2019-7 · 1 yr 2 mos

- Systemize all processes and knowledge to update to Salesforce/System. - Monitor the daily activities of Editors in proposing initiatives to improve Editor processes as well as bring experience to sellers. - Work closely with other stakeholders to resolve issues related to Merchant menus/promotions displayed on the application. - Ensure content quality, SEO optimization, and consistency.

Geographic Information System Expert

Niantic, Inc.

2014-6 - 2014-8 · 3 mos

Project Pokémon GO. - Build and maintain GIS databases. - Assist technical team in design, development and implementation of innovative systems. - Ensuring data requirements are properly defined for IT projects. - Provide technical input on GIS components and ensure the correct use of geographic data.