Kingsley Ibezim, MIS

Kingsley Ibezim, MIS

Technical Expert @ Apple

About

I'm a Product Marketing professional and MBA candidate at the University of Rochester's Simon Business School, focused on launching products, driving adoption, and translating complex offerings into measurable customer and revenue impact. My background sits at the intersection of product, customer, and growth. I've worked across the full customer journey from enterprise SaaS and services at IBM, to product-led consumer & SMB sales at Lenovo, to customer experience and retention at Apple whilst most recently a Product Marketing role within sports, supporting go-to-market strategy, engagement, and adoption. What defines my approach to Product Marketing is execution with accountability: - Turning customer insights into clear positioning and messaging - Supporting product launches and feature adoption - Partnering cross-functionally with product, sales, and stakeholders - Measuring success through usage, engagement, pipeline, and retention metrics What I bring as a Product Marketer: - GTM strategy: audience definition, positioning, launch planning, and post-launch optimization. - Customer & market insights: translating voice-of-customer, usage patterns, and competitive insights into action - Sales enablement: messaging frameworks, value articulation, and competitive narratives that help teams win - Growth mindset: obsession with adoption, activation, and proving impact through data I thrive in fast moving environments where launches matter, feedback loops are tight, and success is measured and not assumed. I am particularly interested in Product Marketing, Growth Marketing, and Platform/Ecosystem Marketing roles within tech, sports, SaaS, and digital platforms. If you're building products that need sharper positioning, stronger launches, and clearer proof of value, let's connect. kibezim@simon.rochester.edu

Country

United States

City

Rochester

Industry

Computer Software

Skill

Product Marketing, New Product Rollout, Sales Management, Consumer Insight, Data Analysis, Content Development, Data Analytics, Knowledge Management, Agile Methodologies, Ticketing Systems, Thinking Skills, Program Management, Process Improvement, Event Ticketing, Cross-functional Team Leadership, Critical Thinking, Project Management, Account Management, Oral Communication, Customer Success

Experience

Apple

Technical Expert

Apple

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Victor, New York, United States

• Synthesized recurring customer issues, repair trends, and usage challenges into actionable product insights, partnering with leadership to inform messaging and support strategies. • Improved product adoption and customer satisfaction by diagnosing and resolving hardware and software issues, contributing to a 95 NPS and reducing friction across customer journey. • Translated complex technical concepts into clear, customer-friendly narratives, educating users on product capabilities and influencing purchase decisions across Apple’s ecosystem. • Identified patterns in customer needs and ownership opportunities, recommending relevant products and services to drive engagement and increase customer lifetime value.

Apple

Technical Specialist

Apple

LinkedIn
2023-9 - 2024-7 · 11 mos

Raleigh, North Carolina, United States

- Exercised full customer ownership by evaluating repair costs, device age, and trade-in options to recommend the most cost-effective and satisfying solution for each customer. - Coached and guided team members in the product zone, helping customers select the right devices and solutions to meet their needs and set them up for success. - Set up and guided business customers on devices and services, supporting the Apple Business Team with seamless onboarding and integration.

Miami HEAT

Product Marketing Intern

Miami HEAT

LinkedIn
2025-6 - 2025-8 · 3 mos

Miami, FL

• Led positioning and messaging for 601Analytics' enterprise products by analyzing customer needs, competitive landscape, and usage patterns, strengthening value articulation across sales and business development teams. • Developed GTM assets (one-pagers, pitch decks, feature briefs, competitive comparisons) enabling enterprise sales conversations and improved cross-functional alignment. • Identified customer segmentation and pricing opportunities by analyzing onboarding feedback, support tickets, and product usage data, informing quarterly go-to-market strategy. • Built and executed a content strategy in Notion and LinkedIn, increasing brand visibility and driving page growth from #6 to #1 among competitors during internship. • Partnered cross-functionally with product, sales, and customer success teams to translate customer insights into refined messaging and GTM recommendations, supporting increased customer engagement and renewal performance across NBA team partners.

601 Analytics

Product Marketing Intern

601 Analytics

LinkedIn
2025-6 - 2025-8 · 3 mos

Miami, FL

• Led positioning and messaging for 601Analytics' enterprise products by analyzing customer needs, competitive landscape, and usage patterns, strengthening value articulation across sales and business development teams. • Developed GTM assets (one-pagers, pitch decks, feature briefs, competitive comparisons) enabling enterprise sales conversations and improved cross-functional alignment. • Identified customer segmentation and pricing opportunities by analyzing onboarding feedback, support tickets, and product usage data, informing quarterly go-to-market strategy. • Built and executed a content strategy in Notion and LinkedIn, increasing brand visibility and driving page growth from #6 to #1 among competitors during internship. • Partnered cross-functionally with product, sales, and customer success teams to translate customer insights into refined messaging and GTM recommendations, supporting increased customer engagement and renewal performance across NBA team partners.

Apple

Technical Support Advisor

Apple

LinkedIn
2022-2 - 2023-2 · 1 yr 1 mo

Cary, North Carolina, United States

• Provided tailored solutions to address customer inquires and technical challenges within 20 minutes or less, fostering positive interactions and enhancing the brand experience for Apple product users while maintaining a 95 NPS. • Served as subject matter expert on Apple hero products, technologies and services demonstrating in-depth technical knowledge, would allow for warm leads for Apple Business team for tools such as Mobile Device Management. • Mentored and trained 5 new Apple Support staff, fostering the exchange of technical expertise, best practices, and effective troubleshooting strategies to enhance team proficiency and capabilities.

Lenovo

NA Consumer & Small Business Sales (CSB) Representative

Lenovo

LinkedIn
2021-10 - 2022-2 · 5 mos

Morrisville, North Carolina, United States

• Drove $200K+ in revenue by aligning product recommendations to customer needs across inbound chat, phone, and email channels, translating technical product features into clear, value-based messaging • Managed high-volume customer interactions (50–100 daily), identifying patterns in customer needs and purchase behavior to improve conversion rates and inform product positioning • Leveraged CRM (Microsoft Dynamics) to track customer interactions, nurture leads, and support pipeline development, contributing to increasing customer lifecycle engagement

IBM

Service Client Representative - Global Technology Services - COMM/CSI - Media & Entertainment

IBM

LinkedIn
2020-1 - 2021-6 · 1 yr 6 mos

Raleigh, North Carolina, United States

• Owned positioning and value articulation for IBM services across cloud, security, data, and mobility solutions, tailoring messaging to Media & Entertainment clients based on business needs and competitive context. • Partnered with technical and delivery teams to manage enterprise go-to-market motions, leveraging demos and analytics (Power BI, SQL) to communicate differentiated product value and drive revenue. • Closed $10M+ enterprise deals by aligning product capabilities with customer outcomes, influencing deal strategy, and enabling sales conversations through insight-driven storytelling. • Achieved $2M sales quota by translating complex service offerings into clear, outcome-focused narratives resonating with executive stakeholders.

IBM

Technical Solutions Specialist - IBM Summit Program

IBM

LinkedIn
2019-6 - 2020-1 · 8 mos

Washington D.C. Metro Area

• Designed and delivered technical solution demonstrations and proof-of-concepts, adapting complex product capabilities (cloud, AI, data, security) into clear, value-driven narratives aligned to client business needs. • Synthesized client business challenges into tailored technology solutions, bridging the gap between product capabilities and real-world use cases across enterprise clients.

Stüuf

Lead Marketing Campus Manager

Stüuf

2017-11 - 2019-5 · 1 yr 7 mos

• Led the marketing efforts by creating and distributing promotional flyers across partnered campuses, resulting in 1,000 active users and 1,200 total installations on both iOS and Android platforms. • Collaborated with 10 campus managers to boost satisfaction, resolving issues and achieving a 3.7/5 rating from 50 reviews. • Established partnerships with 5 major college campuses, driving adoption and visibility of the Stüuf mobile app to target users.

WTOP-10 TV

IT Director

WTOP-10 TV

LinkedIn
2018-1 - 2018-11 · 11 mos

Oswego, NY

• Oversee technology projects throughout the news station. • Development of WTOP-10 website. • Updating and replacing technology in order to improve functionality. • Manage and assign projects to other IT staff within the organization.

Monroe County

Systems Technician

Monroe County

LinkedIn
2018-6 - 2018-8 · 3 mos

Rochester, New York Area

• Installation and configuration of hardware and software • Supporting and meeting technical needs to end users • Troubleshoot user needs via remote access or in person • Work alongside various teams within the Info. Services Dept.

State University of New York at Oswego

Technology Analyst Intern

State University of New York at Oswego

LinkedIn
2018-1 - 2018-6 · 6 mos

Oswego, NY

• Participate in end-to-end project management, maintain detailed project plans to track progress and measure project performance • Maintain comprehensive project documentation • Promote the use of design guidelines, best practices and standards • Contribute to the gathering and validation of business/software requirements from project stakeholders • Support the design, building, testing and integration of software/middleware components into a functional software system • Address performance, accessibility and compatibility issues with established systems; refer identified issues to vendors where needed and track resolutions • Assist in SQA functions including unit testing, regression and negative testing, code reviews and configuration and release management

State University of New York at Oswego

Resident Assistant

State University of New York at Oswego

LinkedIn
2017-8 - 2018-5 · 10 mos

Seneca Hall

• Responsible for the welfare of 67 residents while conducting educational programs and counseling for residence hall floor. • Conducted rounds throughout the building enforcing policies the University has established along with safety and security of the building. • Assisted with academic needs of undergraduate students of the building.

State University of New York at Oswego

Teacher's Assistant (TA)

State University of New York at Oswego

LinkedIn
2017-8 - 2017-12 · 5 mos

Oswego, NY

Information Science (ISC 150) Introduction to Markup Language and Scripting: • Assist professor in grading assignments and labs. • Assisting students in developing their websites using an FTP. • Setting time aside for students to meet for extra help and for better understanding.

Education

University of Rochester - Simon Business School

University of Rochester - Simon Business School

LinkedIn
2024-8 - Present · 2 yrs 2 mos

- The Consortium Graduate School of Management - Simon Black Student Alliance Representative

North Carolina Central University

North Carolina Central University

LinkedIn

Library and Information Science

2021-8 - 2023-5 · 1 yr 10 mos

Major: Masters of Information Science Concentration: Strategic Information Management

State University of New York at Oswego

State University of New York at Oswego

LinkedIn

Information Science

2015 - 2019 · 4 yrs

Major: Information Science Minor: Business Administration Minor: Digital Humanities

Kingsley Ibezim, MIS's Contact Information

Email

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Phone

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