Kiara Lam

Brand Audit: Evaluated 5+ brand touchpoints (logo, messaging, website, social, outreach materials), identifying clarity gaps and positioning misalignment affecting sponsor and volunteer engagement Brand Strategy: Developed a centralized brand house framework consolidating 10+ key messaging elements into a single structured positioning system to improve cross-channel consistency Brand Guidelines: Created a refreshed mini brand kit (logo usage, typography, color palette, tone) to standardize communications across digital and print platforms Marketing Assets: Designed 4 implementation-ready assets (impact deck, one-pager, volunteer flyer), supporting sponsor outreach and recruitment efforts

• Designed branded Canva templates and an editorial calendar to strengthen a ceramics studio’s brand identity • Conducted a social media audit across Instagram, TikTok, and Facebook (50+ posts analyzed) to identify gaps in brand consistency, clarity of CTA, and audience engagement • Identified 3 direct competitors’ strengths and weaknesses to find opportunities to increase the studio’s top-of-mind awareness among Seattle creatives • Developed a go-to-market presentation outlining segmentation (college students, Seattle artists, new hobbyists), targeting, and positioning strategies • Recommended actionable metrics for follower growth → customer acquisition, including optimized posting schedule, CTA templates, and engagement benchmarks

- Supported digital storytelling for TEDxUW by editing 10+ interview clips and aesthetic campus footage into 1–1.5 minute social videos optimized for Instagram engagement. (13k+ views on reels) - Collaborated with a cross-functional team to align video pacing, visuals, and messaging with TEDx brand guidelines and campaign goals. - Contributed to content ideation and execution for student-facing campaigns, increasing visibility for campus events and speaker features. - Applied audience-first editing and visual storytelling principles to improve clarity, retention, and shareability of short-form content.

- Coaching 20 high-school track athletes on drills, speed work, conditioning, form, Olympic weightlifting - Range from 100m, 200m, 400, relays - Administrating multiple gym workout groups simultaneously - Assisting in creation of logo, marketing, design

• Delivered high-volume service (100-300+ orders/day), driving daily revenue of approximately $2000 while maintaining accuracy and personalized customer interactions • Trained and onboarded 3 new baristas in espresso techniques, POS operations, workflow optimization, and customer experience standards • Identified customer taste profiles and trends (ex. matcha popularity among younger demographics, pet-owners' orders), improving recommendation accuracy and repeat purchases • Supported inventory forecasting by tracking product turnover and predicting demand based on seasonality, weekend traffic, and customer buying patterns

• Wrote 30+ articles on economics, pop culture, wellness, and campus events for Bellevue College community (10,000 students/faculty) • Conducted interviews with students, faculty, and community members to ensure credible sourcing and diverse perspectives • Selected article topics based on trend awareness and community interest, contributing to higher engagement across news, lifestyle, and culture categories • Participated in weekly pitch meetings, refining story angles based on editorial feedback to improve clarity, relevance, and audience reach

- Prepare ingredients (knife skills, freshness for food, food safety and handling) - Craft sandwiches and bowls in a fast-paced work environment - Clean and organize facility - Customer Service: Communicate with customers in a friendly and professional manner, actively listening to their needs and providing personalized service to ensure customer satisfaction - Collaborate and communicate with coworkers (stating order modifications, shift briefings, clarifications, etc.)

YEOC is a nine-month program hosted by the University of Washington Foster School of Business. The program educates underrepresented high school student leaders through college preparation, business lectures, powerful mentorship, and professional development. Placed third in the End of Year Team Case Competition.

Collaborating with a micro business owner in sub-Saharan Africa to solve critical challenges facing their tailoring business; through creating financial tracking solutions, advertising materials, and a micro-grant proposal.

Case Competitions: RICC (Russell Investments) 2nd Place Finalist | (EFCC) Equitable Futures UWiB 1st Place Finalist