Kia Edwards

Analyzed opportunities and risks for computer vision services by determining target audiences and market sizing. Worked alongside the demand generation manager to create content including rewriting Clarifai website, creating sell sheets and white papers for external engagement. Collaborated with leadership and stakeholders to monitor product road map and align product marketing launch strategy. Incorporated customer, market and competitive analysis into strategic recommendations for GTM strategy. Planned new product external launch and release while managing the cross-functional implementation. Created product positioning and messaging to differentiate products in the market and expand visibility.

Support strategic market development for next generation sequencing and Sanger genomics services including: Product launches Attending relevant conferences Conducting competitive intelligence Executing customer surveys and providing insight Profiling target customers Analyzing & forecasting product performance

Developed, planned and recommended 5-year strategy for start-up biotechnology company by analyzing the following factors: -General market for targeted disease -Clinical segmentations and potential ROI for each segment -Competitive landscape of most commonly prescribed drugs and emerging drugs -Financial landscape and company valuation analysis -Regulatory strategy paths for FDA Approval -Management and leadership gaps

Researched and determined optimal strategy for FDA and CE Mark approval for Hopkins-sponsored digital medical device company Prepared and delivered presentations on strategic options with final recommendations, which were used for company advisory board meetings

─ Facilitation of document preparation of financial transactions, IPOs, and M&A deals for submission to SEC using the company’s proprietary document management, composition, and print workflow systems in collaboration with securities attorneys ─ Active involvement with Composition and Print Team to guarantee on-time filing of documents and coordination of printing requests ─ Fast-track ability in learning new technological platforms quickly to meet filing deadlines and efficiently handle several live projects

─ Extensive research and execution of e-marketing campaigns for conferences across the United States ─ Full responsibility as liaison between teams within the company, in charge of coordinating all marketing activities ─ Negotiation of digital marketing partnerships and media packages with industry publications