Khushi Devani

- Managed end-to-end social media presence on LinkedIn and Instagram, increasing engagement and brand visibility. - Created storytelling-driven content — posts, reels, and visuals — highlighting startup journeys, programs, and ecosystem impact. - Developed creative content strategies including storytelling, video scripts, and visual assets aligned with brand voice. - Monitored social media analytics to optimize content performance and increase audience interaction. - Actively engaged with Startup Gujarat Scheme, streamlining, onboarding and documenting and reporting activities for 15+ startups under the state supported innovation framework. (Grant provided upto 30 Lakhs)

- Managed social media pages, posting daily content & reels to boost engagement. - Planned & executed paid ad campaigns on Meta (Facebook/Instagram) and Google Search, improving ROAS and CPA. - Coordinated with design & content teams for ad creatives and landing pages. - Conducted SEO activities – keyword planning and Meta updates. - Prospected 50–75 new student leads monthly, completing 500+ enrollments over 18 months. - Drove a 30% increase in annual revenue by optimizing admissions processes and enhancing counseling effectiveness. - I forged 05 strategic tie-ups with colleges, increasing referral inquiries by 25%. - Organized 10+ seminars, attracting over 300+ students and improving the inquiry-to-enrollment rate by 12%. - Launched a student referral scheme, leading to a 20% uplift in enrollments.