Khushboo Banka

Khushboo Banka

Head of Digital Strategy and Emerging Technologies @ Lancaster University

About

🚀 Brand & Digital Strategy Consultant | AI-Driven Growth Architect | Making Modern Brands Unforgettable After years navigating agency worlds across the UK, India and Middle East, I broke away to build something different: Cut through the noise. Smash short-term gimmicks. Build brands that dominate markets with clarity, culture, and unstoppable momentum. I partner with founders, CMOs, and brand leaders to design marketing ecosystems fueled by data, powered by creativity, and rooted in cultural intelligence. The goal? Not just to be seen — but to be remembered. 🔥 What I do: • Architect brand and digital strategies built to scale in fast-changing markets • Leverage AI and deep customer insights to fuel smarter, sharper marketing moves • Shift teams from chasing tactics to creating long-term brand power My playground spans beauty, wellness, luxury retail, FMCG, fashion, furniture, and cultural destinations — with brands like Himalaya, Clarins, London Dairy, Tiffany, Bayara, BoConcept, Roche Bobois, Moremo, Liwa Trading (La Senza, Dwell, Simple Kitchen), Chedi Al Bait, Al Noor Island, The Sharjah Collection, and Mleiha to name a few. My mission? To help businesses rise above the noise and build brands that resonate — worldwide, across cultures, with purpose and precision. Core strengths: Brand Strategy | Digital & Social Marketing | AI-Powered Insights | Data & Cultural Intelligence | Luxury & Lifestyle Markets | Marketing Transformation | Multi-Industry Growth If you want to move from “just visible” to strategically unforgettable — let’s talk.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Strategic Partnerships, E-Commerce, Brand Architecture, AI-Driven Content, Social Media Communications, Digital Communication Strategy, Leadership, Client Services, Digital Planning, Marketing Agencies, Audience Segmentation, Organization Skills, Emerging Trends, Analytical Skills, Passionate about Work, Online Content, Problem Solving, Oral Communication, Relationship Building, Digital Strategy

Experience

Aivyon

Head of Digital Strategy and Emerging Technologies

Aivyon

LinkedIn
2023-9 - Present · 3 yrs 1 mo

United Arab Emirates

I lead business growth and innovation initiatives across diverse industries, aligning cutting-edge solutions with evolving client needs. Strategic Growth & Pipeline Development: Identify high-value industries and decision-makers to build a future-ready client pipeline with long-term impact. Client Partnerships: Cultivate trusted relationships with senior stakeholders, ensuring alignment between their goals and Aivyon’s value proposition. Tailored Solution Design: Lead the development of high-impact pitches and presentations that showcase Aivyon’s unique blend of strategy, creativity, and tech innovation. Proposal Innovation: Drive cross-functional collaboration to craft custom proposals that solve real challenges and deliver measurable results. Consultative Sales & Closing: Lead end-to-end deal cycles, from consultative engagement to final negotiation, ensuring a seamless and confident client journey. Relationship Growth: Oversee post-sale strategy and account management, identifying new opportunities for business expansion and digital maturity. Market Intelligence & Tech Foresight: Monitor industry shifts, AI integration, and emerging trends to continuously refine go-to-market strategy and client solutions. Data-Led Reporting: Translate performance metrics into actionable business intelligence, enabling smarter decision-making and growth strategy.

Gambit Tabletop Events

Founder & Community Architect

Gambit Tabletop Events

LinkedIn
2021-8 - Present · 5 yrs 2 mos

Dubai, United Arab Emirates

As the founder of Gambit Boardgaming Community, I’ve cultivated a welcoming and inclusive space for Dungeons & Dragons (D&D) enthusiasts and boardgame beginners alike. Our community is focused on introducing newcomers to the world of tabletop gaming, offering a supportive environment where players can learn, grow, and have fun. We host exclusive D&D campaigns and beginner-friendly boardgaming events, ensuring that everyone, regardless of experience, feels comfortable jumping into new adventures. Our events also feature tournaments where players can test their skills, collaborate with others, and compete for unique prizes—all while fostering a strong sense of camaraderie. Key Highlights: Dungeons & Dragons Campaigns: Designed and run immersive, story-driven D&D campaigns that draw players into complex worlds filled with mystery, adventure, and teamwork. Boardgaming for Beginners: Created an entry-level environment where new players can learn boardgames in a casual and supportive setting. Tournaments & Competitive Events: Organized fun, friendly tournaments that encourage healthy competition and community spirit. Community Engagement: Built a vibrant, diverse group of players through strategic event planning and consistent communication. This role has allowed me to combine my passion for tabletop gaming with my expertise in event management, community building, and strategic thinking, providing a unique platform for both newcomers and seasoned players to connect, learn, and thrive together.

Sharda Mercandise Private Limited

Director

Sharda Mercandise Private Limited

LinkedIn
2017-2 - Present · 9 yrs 8 mos

United Arab Emirates

Overseas Marketing Representative for the Tamper Evident Seals manufacture. Lead point contact for marketing and administrative management in UAE. Chair monthly strategic meetings to bring marketing, PR, editorial, customer service, creative teams together to discuss trade and align in-season promotional strategies and tactics. Skills: Strong business acumen of global business, strategy, design and technology. Experience in B2B marketing and coordination with trade journals and B2B centric media.

Safcon Seals Private Limited

Chief Marketing Officer

Safcon Seals Private Limited

LinkedIn
2023-7 - Present · 3 yrs 3 mos

India

As the Chief Marketing Officer for our tamper-evident security seal manufacturing company, I lead strategic marketing initiatives to drive brand awareness, expand market share, and foster client relationships. I orchestrate product launches, market research, and digital campaigns, positioning our cutting-edge solutions as industry standards. My role is pivotal in ensuring security and trust in a rapidly evolving market.

BUZ  |  Experiential Marketing, PR & Events Consultancy

Division Lead

BUZ | Experiential Marketing, PR & Events Consultancy

LinkedIn
2024-5 - 2024-10 · 6 mos

Dubai, United Arab Emirates

Strategic Leadership: Led a team in executing integrated marketing strategies, achieving a 30% increase in client satisfaction. Digital Solutions: Developed digital marketing initiatives that resulted in a 40% growth in online leads for luxury brands. Client Engagement: Cultivated strong relationships with potential clients such as Conrad, Rudradhan, Les Bonbons, Aldar Education, and Kody Robots, tailoring marketing strategies to their needs. Performance Analysis: Delivered performance analytics to enhance decision-making and ROI for high-profile clients.

Mint Stalk

Digital Marketing Director

Mint Stalk

LinkedIn
2021-8 - 2023-2 · 1 yr 7 mos

United Arab Emirates

Manage the activities and processes of the agency’s and client’s digital ecosystem. ✓Responsible for Client Retention by overseeing the agency's relationship with all clients. ✓Planning, presenting and pitching for new clients and strategizing internal lead generation campaign. ✓Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales. Supervising and managing all digital activities including websites, e-commerce, and social media. ✓Managing project staff, timelines, and budgets. ✓Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy. ✓Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO. ✓Monitoring and interpreting digital analytics. Generating and presenting digital marketing reports and analyses for feedback. Skills: Managing multiple verticals with client servicing, business development, team management, digital strategy, data analytics and internal training.

Aivyon

Brand Strategist

Aivyon

LinkedIn
2021-4 - 2021-8 · 5 mos

India

As a Brand Strategist at our digital marketing agency, I craft innovative strategies that elevate client brands. Through market analysis, consumer insights, and creative ideation, I drive brand identity, messaging, and digital campaigns that captivate audiences and achieve tangible growth. My role is to transform businesses into memorable and impactful brands within the digital landscape.

EKARA FZE UAE

Executive Director

EKARA FZE UAE

LinkedIn
2017-2 - 2021-3 · 4 yrs 2 mos

United Arab Emirates

EKARA FZE is a boutique marketing consultancy, bridging the gap between the client and an agency. The core of our work lies in strategy and planning to achieve the long term goals of a brand. We design the journey that your brand needs to take in order to maximize the customer experience of it. Think of us as your out-house marketing department. Marketing Experience (Categories): Real Estate, Construction, Industrial Products, Automotive, Food & Beverage (Retail), Beauty Products (Make-up and Skincare), B2B Manufacturing (Engineering goods - plastic), Jewellery to name a few. Specialties: Corporate Branding, Digital Marketing, Direct Marketing, Strategic Marketing, Social Media Management, Advertising Planning, Advertising Research, Organizational Marketing, Marketing Innovations, Market Research, Content Planning, Content Development and Marketing Management.

VizExperts

Business Consultant

VizExperts

LinkedIn
2018-4 - 2019-3 · 1 yr

United Arab Emirates

Vizexperts, pioneers in the field of Visual Computing are a • Well established 11 year old technological firm with over 120 employees • Patron in the realm of Visual Computing, Virtual Reality & Professional AV Solutions • R&D team is into GIS Software, GPU, Development & Testing domain • Our products have been developed in-house setting standards of excellence beyond comparison to what is offered elsewhere • Provide end to end turnkey solutions combining 3D GIS, Virtual Reality, AV solutions and high performance computing techniques • Experience working with renowned clients and industry experts based in Europe, USA and India • Honored with Systems Integration India Award 2016 for ‘Highly Commendable Project’ • ISO 9001, ISO 14001 and ISO 27001 Certified

Kreata Global

Account Manager - Social Media

Kreata Global

LinkedIn
2015-12 - 2017-1 · 1 yr 2 mos

Dubai

Maintain a thorough understanding of clients, their businesses and the marketplaces in which they operate. Conceptualize integrated digital campaigns for clients Editorial Calendar Planning and Development Community Manager for various brands Monitor industry trends, ongoing campaign, brand presence Measure and report on marketing campaigns Client Industry: Skin and Make-up (Beauty), Spices, Nuts, Dates, Ice-Cream, Biscuits, Chocolate, Chicken, Eggs (Processed Food)

Education

Lancaster University

Lancaster University

LinkedIn

Advertising and Marketing

2005 - 2008 · 3 yrs
Brainware College of Professional Studies

Brainware College of Professional Studies

LinkedIn

C++ and Java Core

2009 - 2009

Khushboo Banka's Contact Information

Email

******@***.com

Phone

(**) *** ****

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