Khushaal Sangar

•Develop and execute the marketing communication strategy and support the formulation of overall marketing strategies to meet agreed company objectives • Strategically plan and manage launch campaigns for new products • Define product marketing requirements to facilitate the incorporation of the same in overall marketing strategy • Analyse the effectiveness of all marketing communication efforts and strategize future initiatives • Plan and Execute GTM marketing communication activities • Develop sponsorship & partnership plans as per brand objective • Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance • Forecast ROI of all marketing initiatives and evaluate the outcomes of all marketing campaigns • Ensure development of outbound communications including all promotional materials, videos, monthly newsletter, ensuring the brand guidelines are adhered to. • Ensure articulation and consistent communication of Organization’s desired image and position Partner Management • Manage external local agencies, Local PR agencies and other outside vendors People Management Engage, motivate and retain talent in the team

- Conducting BTL activities within given budget and comes up with better initiative while increasing the brand visibility. - Introducing new promotional schemes to maintain relationships with dealers/retailers - Increasing display share using POPs and stands in best way. - Esuring FIS quality and retention is maintained, conducts meetings to train and motivate them. - Interviews and places FIS based on categories after checking their quality, calibre and experience. - To Collect sales targets and percolates them to FIS targets. - To Keep a track of stock and adds stock where sales happen faster and target is met midmonth. - To Check counter potential, may ask sales team to interfere or remove FIS from branch.

Enhancing the TOMA (Top of Mind Awareness) and ITP (Intention to Purchase) scores through various Marketing inputs like outdoors planning, retail visibility in terms of POSM and on-shop Signage’s. Responsible for management and monitoring of trade marketing Investments and initiatives execution like Road shows,Mall Promotion and other activities. Collect the market intelligence data including environmental, customer & competitor information & initiatives and analyze the same with the help of zone’s sales head to pre-empt its impact on the business. Develop and implement creative, highly successful sales promotion strategies. Plan and execute the exclusive retail plan according to the direction of the company. Responsible for the achievement of customer acquisition and increasing revenues for the assigned territory.

Responsible for trade marketing ATL, BTL, events, and 360 degrees. Handling ATL & BTL activities, Branding, and Visibility creation with Modern Trade Retail Chains for entire rajasthan. Effective implementation of communication plans to ensure proper brand visibility in market through signage, Pop’s, and others. Tie ups for utilizing street furniture and other innovative advertising mediums for creating effective visibility. Dealing with outdoor advertising solution providers for best sites and locations across rajasthan. Keeping track of budget and looking at cost effective means of communication at trade marketing levels. Innovatively deployed outlet as outdoor advertising to create highest possible brand impression with consumers at point of sale; used creative displays and Point of Sale materials to differentiate brand from competition; distinctive festival displays in large Stores are now company's signature execution, having attracted extensive media attention and exposure. Vendor identification,creation for different materials and supplies.Coordiantion with commercial and finance for vendor bills clearance. Drive activities to increase TOMA, synergizing product labels, VM designs with brand attributes and positioning. Achievements- Instrumental in the Rajasthan circle launch. Efficiently handled road shows, events, signage Installation, OOH media. Won an excellence award for commendable efforts in successful launch of new zones – Jodhpur & Bikaner. Won an excellence award for successfully organising Idea Rocks India along with retail meets in 14 cities. Introduced innovative low cost advertising medium (Flag - signages) and executed its installation across Rajasthan. Completed two Green belt projects on “Reduction in Marketing OPEX cost” and contributed to Idea’s overall objective of reaching a level of six sigma Quality.

Developing effective operational sales strategies for the exiting set of clients, to meet the annual revenue/volume targets. Initiating contacts with potential targets. Assist in identifying potential and developing new business segments. Ensuring that all collections against billings are in on time, and following up on out-standings with clients. Maintaining relations with high profile clients.

Responsible for all Operating Functions Including Sales & Marketing, Business development for Ajmer Region. Converted prepaid counters to post paid and consistently achieving 25% more sales every Quarter. Doubled the sale of VAS products in 6 months yielding more revenue to the company. Meeting with Senior Government official and Liaison Building (Railways, LIC of India, Rajasthan Police)