Khoo Kah Kiat

Key Account Management - Managed end-to-end operations of OUJI Malaysia’s TikTok Seller Center, including pricing, ads, order management, and store performance. - Led campaign planning and participation, including joining TikTok platform campaigns (e.g. double-digit sales, Super Brand Day) and aligning pricing, promos, and stock readiness. - Sourced and managed affiliates, liaising with affiliate agencies to scale content and drive sales. - Planned and executed marketing strategies, including bundles, GWPs, and campaign-exclusive offers. - Oversaw TikTok Ads management, performance optimization, and ROI tracking. - Coordinated internal content planning to align short-form videos, affiliates, and campaign objectives. Livestream Operation Lead - Led end-to-end livestream operations, managing daily schedules for internal team. - Developed and executed livestream strategies, including product sequencing, promo mechanics, voucher timing, and upselling tactics. - Trained and guided livestream hosts on product knowledge, selling flow, and engagement techniques. - Monitored livestream performance and continuously optimized based on GMV, conversion, and engagement metrics.

Brand Custodian of Dynamo - Team Lead of Online Operation (TikTok). - Key Account - Involve in live-streaming and content creation to enhance brand exposure. - Involve in affiliate marketing. - Monitored the overall sales performance of the brand in TikTok. - Team Leadership and Mentoring

Sales Operation - Learned comprehensive sales operations knowledge through offline operation by being a Retail Specialist in outlets. - Enhance product visibility and boost sales.