kevin hazard

program director, ww marketing - products, solutions, and strategy at ibm

About

Now this is a story all about how I got the skills and experience you read right now. I'd like to take a minute, just sit right there. I'll tell you all of the things I've done, and I'll add a little flair. In my 12 years of experience in the cloud industry, I’ve ravenously taken on more and more responsibilities as they’ve been offered to me, growing my career from a customer service specialist role at a small shared hosting company to a marketing leadership role over a massive cloud infrastructure portfolio for one of the world’s largest technology companies. I’ve demonstrated success in working across organizations to drive business results, and I leverage data to drive continuous improvement in the way my team works. With that foundation of data, I make informed, strategic decisions quickly and provide clear direction to my team when faced with a number of competing priorities, and I strive to inspire my growing team to achieve ambitious goals while enjoying the challenging and rewarding culture.

Country

united states

City

houston

Industry

internet

Skill

cloud computing, social media, saas, social media marketing, strategic partnerships, management, e commerce, cross functional team leadership, web hosting, data center, blogging, start ups, virtualization, product management, web development, public relations, wordpress, php, web analytics, analytics, business strategy, project management, sales, software as a service, vendor management

Experience

program director, ww marketing - products, solutions, and strategy at ibm

ibm

2019-1 - Present · 7 yrs 8 mos

Oversaw all product and solution marketing for IBM Cloud’s public cloud portfolio. Standardized processes and deliverables for product and solution marketing supporting IaaS, PaaS, and VMware portfolios Led cross-functional teams with product management, sales, and support to streamline operations and communication flow Prioritized team KPIs and created management system to track performance and drive continuous improvement

director, social community

softlayer, an ibm company

2011-8 - 2014-3 · 2 yrs 8 mos

* Generated leads and drove digital demand by creating and managing paid/organic social campaigns. * Coordinated the development of a suite of in-house social analytics tools to monitor and track social activity * Set, exceeded, and reset monthly social media goals, and reported that success to executive management * Built social audience: 75,000 * Twitter, 101,000 * Facebook, 24,000 * LinkedIn, 7,700 * YouTube

social media manager

softlayer, an ibm company

2010-11 - 2011-8 · 10 mos

* Redefined SoftLayer’s voice in social media to better resonate with our current and future customers * Drove traffic to SoftLayer’s products, services and specials with organic and paid social media campaigns * Recorded and edited (and starred in) videos to reach, educate, and entertain users (1,385,000+ YouTube views) * Attracted crowds and increased sales leads at conferences by creating the “Server Challenge” competition * Served as primary content creator and managing editor for the SoftLayer Blog * Applied HTML/CSS and graphics experience to theme and maintain SoftLayer’s social media presences

chief financial officer

world wide web hosting, llc

2006-5 - 2007-5 · 1 yr 1 mo

* Streamlined product catalog and project roadmaps by evaluating short- and long-term profitability * Contributed to the company’s significant growth by modeling and forecasting customer behavior * Publicized and promoted the company’s success as the primary communications contact in press releases with traditional media outlets * Created product-focused online marketing campaigns to increase brand-awareness

director of customer service

world wide web hosting, llc

2005-5 - 2006-5 · 1 yr 1 mo

* Improved customer satisfaction by leading day-to-day operations of remote support employees * Aided in customer retention by owning the company’s response to complex or recurring customer issues * Improved corporate transparency and centralized news and announcements by creating the Site5 Blog * Put Site5 “on the tech map” with blog posts that reached the front pages of Digg and Slashdot

assistant director of retail

alldorm

2003-1 - 2005-1 · 2 yrs 1 mo

* Led e-commerce customer service department, making happy customers out of unhappy ones * Analyzed customer response to messaging and adapted that messaging to drive additional business * Branded the company’s retail presence by creating and positioning online advertisements

director, digital content

softlayer, an ibm company

2014-3 - 2016-2 · 2 yrs

* Drove global content strategy to tell compelling brand story in digital and social. * Implemented best practices processes and templates to streamline the creation and review of website content * Redesigned core visuals and creative with input from internal SMEs to more clearly communicate value propositions * Led overhaul and translation of web copy on SoftLayer.com following IBM’s acquisition to reflect new market positioning

web hosting evangelist

planet

2007-7 - 2010-11 · 3 yrs 5 mos

* Fostered a community of passionate, informed customer advocates for growing web hosting business. * Engaged audience of customers and prospects as the company’s first (and only) social media manager * Created social media marketing campaigns to drive awareness of products in targeted demographics * Attracted media attention and coverage for The Planet’s social activity from industry press (such as TheWHIR) and mainstream news outlets (such as CNN) * Managed cross-functional teams that planned and facilitated customer events and loyalty programs * Communicated on behalf of The Planet during emergency situations to mitigate negative response

infrastructure services portfolio marketing leader

ibm

2016-2 - 2019-1 · 3 yrs

Directed worldwide cloud infrastructure marketing with a $15M annual budget to support and drive $1B+ in revenue. Introduced hyper-targeted, market-focused campaign process to drive revenue for cloud platform portfolio offerings Implemented data-driven content optimization and site conversion tactics to increase user engagement and conversion Engaged industry analysts to execute performance analysis reports and bolster IBM Cloud’s competitive differentiation