khanh nguyen

assistant to managing director

About

A Royal Holloway MA graduate in Sociology and Marketing. A dynamic, results-oriented and versatile public relations professional who possesses a diverse experience in areas, such as food, fashion, sports, technology, entertainment and non-profits. Recognized by clients, colleagues and professors as a diligent and passionate Communication practitioner, collaborative team player, and supportive leader. Specialties: * Media Relations * Strategic Public Relations * Integrated Marketing Communications * Social Media, Digital Marketing * Event Management, Event Hosting * Market Research, Client Research Please do not hesitate to contact me directly at ✉ nguyenlephuongkhanh@gmail.com.

Country

vietnam

City

vietnam

Industry

marketing and advertising

Skill

public relations, social media, teamwork, social networking, event management, marketing communications, market research, nonprofits, advertising, press releases, communication and presentation skills, microsoft office, microsoft excel, microsoft word, facebook, public speaking, marketing management, social media marketing, marketing, event planning, research, strategic communications, online advertising, english

Experience

marketing management trainee

unilever

2016-6 - Present · 10 yrs 4 mos

assistant to managing director

saigon food joint stock company

public relations intern

edelman

2013-9 - 2014-1 · 5 mos

AVC Edelman is a part of Edelman, the world’s largest Public Relations (PR) firm. Handled simultaneously 3 projects for adidas Vietnam and Microsoft Mobile (Nokia) regarding preparation of creative proposals, developing content for PR materials and infographics, booking and monitoring advertorials. Organized adidas Running tours at Hochiminh City universities to promote adidas’s new running shoes. Attracted 120 participants in 2 weeks. Implemented social media strategy to generate publicity to the campaign.

trainee at digital media department

mec

2012-4 - 2012-5 · 2 mos

* Assisted Digital Specialist to develop media plan, contacted sales persons to book advertisement, PR articles; reported performance of the media plan at the end of campaigns. * Served as point of contact for 3 clients: Gấu Đỏ (Asia Foods), Lenovo and Nivea.

associate of communications - executive team

vietabroader organization

2012-4 - 2013-12 · 1 yr 9 mos

* VietAbroader is the largest network of Vietnamese students and professionals abroad. Number of members since 2004 ~ 12000. * Joined as PR Assistant Manager for VietAbroader's (project) Study-Abroad Conference 2012 in Ho Chi Minh City, and grew to Executive Team position as Associate of Communications after 1 year. Led team of 5 to generate publicity for the biggest non-profit study-abroad conference in Hochiminh City. Organized and hosted 2 press conferences, 3 information sessions and talk shows. Successfully achieved in total 50 * articles on national newspapers and TV news on national channels, attracted 2 media sponsors and 5000 * new applications. Developed creative strategies, engaging content and contests boosting the number of followers on VietAbroader’s Facebook page up to 15 times (from 200 * to 3.000 * in 2 months with strictly tight budget.

digital executive - social executive

change interaction

2012-5 - 2012-11 · 7 mos

* Actively engaged in media production, brainstormed concept for a number of digital advertising campaigns, developed media plan and digital brand activations. * Served a project for ABBOTT Laboratories S.A Vietnam client: Gen iQ Baby online talent contest. Co-ordinated with suppliers in development for website, interactive banners, iOS applications, viral video clips, and online PR articles. * Developed and managed the campaign's Facebook page “Be iQ That Gioi”. Amplified the campaign on relevant parenting forum threads (forum seeding).

marketing trainee

pnj

2012-2 - 2012-4 · 3 mos

* Assist PNJSilver brand manager to develop PR strategy and advertorials, participated in organizing 2012 Distributor Meeting. * Translated and wrote English content for the company’s website.

Education

royal holloway, university of london

marketing

2014-1 - 2015-1 · 1 yr 1 mo

Critical thinking: Delivered 10 well-appreciated essays regarding consumption behaviors of children, ethical consumers, status-seeking consumers, and middle-class working mothers. * Significant project: Completed an individual qualitative research from sociological perspective for masters dissertation exploring social class and moral identities of Vietnamese maternal consumption. Activities and Societies: Student Ambassador, Student-Staff committee (Representative of MA CCM)

rmit vietnam university

advertising

2010-1 - 2014-1 · 4 yrs 1 mo

Skills gained: profound understanding about the communication industry, especially in the fields of PR and Advertising. * Significant project: Led a team of 5 which involved multi-cultural teammates to develop and pitch a communication plan to promote a Vietnamese NPO called LIN Center for Community Development and its new website - Vietnam Causes website. Activities and Societies: RMIT Student Learning Adviser Mentor (mentor), Student Staff Consultative Committee (Representative), Student Ambassador (Volunteer & MC), Community Action Network (Event volunteer)

chulalongkorn university

communication management

2011-1 - 2011-1 · 1 mo

Cultural sensitivity: Acquired understanding of the local and intercultural marketing practices in Thailand.

le hong phong high school for the gifted

2007-1 - 2010-1 · 3 yrs 1 mo

Activities and Societies: Le Hong Phong's Music Festival (Head of Communication & MC); Voice of Le Hong Phong (LHP High school Broadcasting Club - President); Extra-curricular Club (Social Work Club - Vice President)