Ammara K.

- Designed and optimized key screens, including the Exercise View and About screens, applying User-Centered Design (UCD) principles to strengthen Trainly’s brand identity and improve user engagement across the fitness journey. ​- Used feedback loops, usability testing, and heuristic evaluations to improve fitness tracking features' functionality, intuitiveness, and visual consistency. - Partnered with cross-functional teams in Agile to streamline feature rollouts, ensuring alignment with Trainly's design system and improving handoff efficiency.

- Redesigning the Love2Read website (https://www.love2read.org) to create a seamless, intuitive, and engaging user journey, improving accessibility and user satisfaction. - Crafting clear, compelling content that resonates with readers and aligns with the brand's voice, enhancing user engagement and retention. - Working closely with stakeholders to align design and content strategies, ensuring a cohesive and effective user experience.

- Designed and implemented a responsive UI/UX for Brand Mamba's digital marketing platform, ensuring optimal user experience across all devices. - Translated business requirements into intuitive design solutions. - Developed wireframes, prototypes, and high-fidelity mockups to visualize and iterate on design concepts. - Optimized the website's visual and interactive elements, enhancing brand consistency and user satisfaction.

- Conducted user research through interviews, surveys, and usability testing, generating insights and personas that shaped a more accessible, user-centered redesign. - Collaborated with stakeholders to define clear website objectives and align design strategies with organizational goals, contributing to enhanced user satisfaction and stronger engagement across key user groups. - Provided research-backed recommendations to guide ongoing website improvements, ensuring design updates align with user needs and business objectives.

- Simplified complex datasets by creating interactive front-end visualisations, enabling faster user decision-making and greater engagement. - Designed and launched a user-friendly marketplace for secure token purchases and digital asset management, strengthening user trust and supporting platform growth.

- Authored articles sharing UX insights and resources, fostering vibrant community engagement. - Produced informative content on UX topics, providing valuable insights and resources for readers seeking to deepen their understanding of user experience design. - Cultivated credibility as a trusted source of UX expertise through engaging and accessible writing.

In the UX Agile Master class, I acquired insights into Lean UX, Sprinting, and continuous product discovery for better outcomes and the best user experience, equipping me with strategies to streamline UX processes, foster collaboration, and ensure iterative improvements based on user feedback.

- Designed and integrated a responsive interface for the Matrimoni platform, improving user satisfaction through intuitive navigation patterns and consistent cross-device experiences. - Defined key interaction flows for onboarding and profile creation within an Agile environment, reducing user drop-off and accelerating account setup. - Enhanced user engagement by introducing personalized dashboards and iterative UX improvements based on continuous user testing and feedback.

- Implemented the NatureNexus app by integrating AI-driven deforestation detection and blockchain technology to enhance transparency and environmental data tracking. - Developed a user-centric, intuitive interface that improved user satisfaction and engagement through research-driven UX/UI design practices. - Achieved top recognition by ranking 5th in the Girls in Tech Hackathon, demonstrating innovation, teamwork, and technical excellence.

Certified UX/UI Designer with expertise in design principles, wireframing, prototyping, and user testing methodologies, having completed 480 hours of coursework.

Certified UI Designer, proficient in design principles, committed to crafting intuitive interfaces, and dedicated to continuous learning and hands-on practice.

Diverse coursework journey spanning from Public Speaking to Microbiology, enhancing communication skills, deepening understanding of human behavior, and broadening perspective for academic and professional challenges.

Associate's degree in Biology with coursework in cellular biology, ecology, and microbiology, providing a strong foundation in life sciences and versatile applications across research to healthcare.