Khalil Bou Sader

Clone is a leading European Foodtech company, with €105m total funding, helping restaurants grow online via virtual brands and delivery platforms. We partner with thousands of independent and chain restaurants, helping them unlock new revenue streams through a scalable, tech-enabled virtual brand model. As CRO, I led the company’s B2B revenue engine, overseeing all go-to-market functions and driving commercial strategy across four markets. Key achievements and responsibilities: • Scaled annual GMV from €10M to €80M+ and expanded the customer base from 100 to 1,500+ restaurant partners across France, Spain, UK, and Belgium. • Owned full revenue lifecycle: from pipeline generation to customer success and upselling, with direct oversight of sales (SDRs, AEs), sales operations, and revenue performance teams. • Built and executed a repeatable, data-driven sales process and GTM playbook, improving sales productivity by 1.5x and reducing CAC. • Implemented forecasting, territory planning, sales incentive plans, and KPI frameworks to align teams and drive predictable growth. • Collaborated cross-functionally with product & tech, marketing, and ops to refine our B2B offering and increase partner retention and LTV. • Optimized monetization levers - pricing, promotions, advertising - to boost unit economics and partner satisfaction.

Before transitioning to CRO, I built and led the Brand division, owning the full P&L and strategic roadmap for Clone’s food portfolio. • Created and scaled 50+ proprietary virtual food brands tailored for delivery platforms (Uber Eats, Deliveroo, etc.), directly contributing to restaurant revenue growth. • Held full 360° P&L responsibility for the brand portfolio, balancing growth, margin, and operational efficiency. • Built and led a team of 150+ people, structured around 12 verticalized squads, each led by a General Manager owning one food category (e.g., burgers, Asian, healthy). • Oversaw the end-to-end lifecycle of each brand—concept development, go-to-market, positioning, marketing, performance tracking, and continuous optimization. • Developed playbooks and tooling to support scalable brand deployment across markets.

Mirakl is the leading B2B SaaS provider of enterprise marketplace and dropship solutions. As a senior leader within the go-to-market organization, I managed Mirakl’s pre-sales value consulting efforts across all of Northern Europe (UK, DACH, Nordics, Eastern Europe), leading a regional team and owning the strategic advisory function for enterprise prospects across multiple sectors (B2C and B2B). • Led and developed a team of 4 strategy consultants, supporting high-stakes enterprise deals across multiple verticals in Northern Europe. • Partnered with B2C and B2B prospects to co-design their marketplace model—from strategic vision to core commercial and operational architecture. • Delivered tailored business cases and executive-level presentations to support complex sales cycles. • Defined key components: category strategy, pricing models, seller onboarding, team org, logistics, and monetization (ads, promos). • Worked cross-functionally with BDRs/ AEs, Sales Ops, Solution Engineers, Pricing and Marketing teams to ensure aligned value messaging and deal execution. • Contributed to 12 major deal wins totaling €15M+ in ARR.

• Managed teams of 1-4 consultants • Defined e-commerce strategy and ran a re-organization effort across all functions for a leading luxury department store in France. • Led holistic transformation programs for two apparel retailers (in France and Germany), focusing on assortment and pricing optimization, omnichannel initiatives, sales operations and right-sizing of store network. • Assessed the impacts of e-commerce on the shopping centres industry in France for a commercial real estate player. • Ran several due diligence projects, including for an e-payments company, a market research SaaS and a mattress manufacturer and distributor

• Launched first instant credit offer in France (negotiated profit sharing and defined credit scoring rules with banking partners, designed customer journey and UX, ran operations incl. customer support and anti-fraud) • Revamped KYC processes, involving automation and enhanced UX • Identified priority countries for international expansion

• Ran a buy-side deal process, incl. due diligence analysis, financial modeling, data room monitoring • Originated potential deals through market scanning and financial analysis of targets

• Identified greenfield and brownfield investments in Nigeria and East Africa • Led the annual Supply & Demand campaign for Africa and the Middle East

• Ran valuation modeling as part of impairment tests and acquisition/ divestment projects • Performed market research on retail and e-commerce businesses to identify potential targets • Analyzed sales performances of the group’s subsidiaries in France and abroad

• Mapped the risks related to national examination and implemented best practices for internal controlling • Managed the collaborative website for departments dealing with national education issues

Junior consulting firm run by students, with an average €300,000 turnover and 80 projects per year - Treasurer: Accounting and financial management of the junior consulting firm - Project leader: Carrying out of several missions given by firms or entrepreneurs, including: • Market study and competitive analysis for a consulting group in supply chain • Business and marketing plan for a chartered accountant firm • Satisfaction survey for an major industrial group (leading a team of five people) • Assessment of market opportunity for the launching of a product measuring electromagnetic waves