Khalid Alsubaie

Achievements ● Contributed to the launch project through a full 360 campaign, including outdoor activations and Amazon Ads integration. ● Coordinated with 3 external agencies for out-of-home (OOH) media design, execution, and communication, ensuring timely and cost-effective delivery. Key Responsibilities ● Planned, executed, and optimized multi-platform campaigns across X, Instagram, Facebook, and Snapchat, overseeing design approvals, performance tracking, and budget allocation. ● Defined creative content guidelines and collaborated with management to select ad formats, negotiate pricing, and finalize media buying strategies. ● Issued and managed advertising orders, securing placements across digital and OOH channels. ● Monitored industry updates and platform changes, applying new tools and strategies to maintain competitive campaign performance. ● Analyzed campaign metrics, provided actionable insights, and presented performance reports to management highlighting success factors and areas for improvement. ● Supervised and mentored junior team members, providing guidance on campaign execution, reporting, and best practices.

Key Projects: LEAP 2022 & 2023 | Cityscape Global 2023 | Black Hat 2022 & 2023 | Alibaba Cloud | Apple Developer Academy Tuwaiq Achievements ● Coordinated Cyber Night campaigns (2021–2024) in various roles, overseeing promotions and managing live streaming setup. ● Acted as project manager for social media campaigns, overseeing planning, execution, and performance tracking across multiple high-profile events and clients. Key Responsibilities ● Supervised 2 team members in the social media unit, coordinating daily content requests, design approvals, publishing schedules, and platform monitoring. ● Managed live event coverage, event announcements, registration campaigns, real-time updates, and post-event content across YouTube, X, Instagram and Snapchat. ● Directed live streaming operations on YouTube, ensuring seamless broadcast quality. ● Collaborated with videographers and designers to produce engaging multimedia content.

Accounts: SAFCSP | Cyber Hub | Coder Hub | Flagyard | The Garage| Bug Bounty | Apple Developer Academy - Tuwaiq Projects: Tuwaiq 1000 | Launch ● Managed content scheduling, publishing, and community engagement across multiple platforms, including X, Snapchat, Instagram, LinkedIn, YouTube, and TikTok. ● Monitored emerging digital trends and platform updates to create engaging content that boosted visibility and audience interaction. ● Tracked basic analytics and performance metrics to inform adjustments in posting strategy.

Project: Beem Platform | Black Hat 2025 | GPIW | MiyahThon ● Led a team of three specialists (SEO, performance, and paid media), overseeing daily task assignments, campaign execution, and performance monitoring in the absence of a direct manager. ● Developed departmental Standard Operating Procedures (SOPs) to streamline workflows. ● Oversaw the execution of paid media campaigns across multiple platforms (X, Meta, Snapchat, Microsoft Ads, LinkedIn, TikTok, and Google Ads), optimizing for reach, engagement, and conversions. ● Defined campaign strategies and allocated budgets to maximize ROI while ensuring alignment with client goals and event objectives. ● Reviewed and approved creative content, ad copy, and design assets to ensure brand consistency. ● Monitored campaign performance and platform updates, making proactive adjustments to bidding strategies, targeting, and creatives. ● Managed supplier relationships, including negotiating deals, overseeing billing processes, and tracking third-party performance to ensure cost efficiency and quality delivery. ● Provided strategic oversight of the department, reviewing paid media plans, evaluating results, and recommending improvements for ongoing and future campaigns. ● Managed annual promotional campaign budgets exceeding 9 million SAR.