Khalid A.

Reporting to CEO Managed the creation and execution of a three-year corporate strategies for the company, resulting in a 100% increase in revenues. The engagement included re-design the targeted consumer value proposition roadmap, articulating vision-based strategic objectives, formulating integrated growth operating model, re-thinking and better defining our formats, stores, and assortment of-the-future design, and finally formulating the strategy execution and business transformation blueprint. Manage the company’s diverse business investments portfolio. This was done through direct BOD and or ExCom membership engagement. These investments included: Fourth Milling Company, Riyadh Foods, AlBaik Central Co., and Mueen for Human Resources Company. Fuel new growth through product development transforming some business units into profit centres. Work with top-tier consultants to transfer key aspects of the business. This included ERP, Loyalty Program, and In-store category growth drivers. Managed the Othaim Bakery Business directly including developing a comprehensive transformation strategy which spanned to include merchandizing strategy, product and packaging development, bakery business branding strategy, in-store bakery transformation, hub-bakery installations, and product innovations. Conducted financial analysis of potential investments, mergers, and acquisitions, and provided recommendations to ExCom and BOD. Lead cross- functional teams in the development and implementation of the company’s ESG framework and Sustainability strategy. Executive Vice President – Multi-Business Unit Leadership: In addition to my core responsibilities, I was appointed Executive Vice President overseeing three strategic business units within the organization. I led the Bakery Division, managing end-to-end operations across 415 Othaim Supermarket outlets, with a turnover of SAR 120 million, ensuring consistent product quality, operational efficiency, and profitability. I also directed

Reporting to Chairman of the Board In charge of developing and deploying a 3-year strategic plan, financial efficiency initiatives, and operational excellence programs leading to taking the group to IPO. I launched a comprehensive business transformation program to generate growth and create value for shareholders. Managed to recruit and retain a best-in-class C-level new leadership team. Delivered a first-time ever Net Profit of 12.3% in Q4 of 2021. These results were sustained in 2022 through key initiatives including gross-to-net tactics, price & pack architecture modifications, product and channel mix re-engineering, and leveraging operating expenses benchmarking techniques. Delivered 42% GM and reduced total operating expenses by 13.9% (including dropping industrial costs by 10%). Created organic and inorganic growth tractions for all categories across channels and regions which delivered 12% net sale value growth and price per kilogram climb of 2.5% sustainably. Increased volume share by 5% in Nuts, 4% in Seeds, 25% in Coffee and 300% in Tea (due to low base) which sustained our #1 volume & value market share across many of our categories. Crafted new Gross to Net strategy and launched a Net-Revenue management tactical plan which delivered 25% improvement on gross to net sales conversion. The gross margin growth Launched a digital transformation plan including CRM, ERP, HR services automation. Turned around key business units and channels from monetary loss to positive net profit performance. This included Retail, e-Commerce, Foodservice and the export Bus. Cleaned up the BS issues by reduced total inventory by SAR 100Mil in 6 months, launched A/R collection & reconciliation drive, asset registry, new supplier A/P terms. Working capital revitalization leading to settling more of bank loans, paying out dividend and meeting shareholder’s pending obligations. Introduced an initiative to drive efficiencies in the sales and distribution cost lines. Led the integrat

Consumer Goods, Dairy, Beverage, Food and Bakery, the second largest Dairy and Beverage Company in the Middle East. In charge of optimizing the company’s current portfolio and collaborating with marketing to accelerate growth through relevant innovations and product extensions. The role includes overlooking Go to Market strategies, effective Channel traction priorities, Promotional Management, Customer and Route profitability, Chilled-Chain and waste management, range selling and product distribution. I currently deliver gross sales of SAR 2.5 billion and manage a 3400 strong Sales & Distribution organization spanning over the GCC covering over 40,000 customers with the second largest chilled-chain distribution fleet in the region. · Reduced S&D cost as a percentage of Net Sales Value by 5% annually. An annual cost compression of SAR 20 Mil. · Build a robust price and pack architecture strategy which improve price per litre at a rate of 3% YOY. · Improved product and channel mix to the extent that GM was impacted positively by 25% vs. PY. · Operating profit grew by 36% YoY. OP moved to double digit platooning at 10.9% from 7.6%. · Led Gross to Net Sales improvements resulted in increasing NSV by 12.5% or SAR 50Mil annually. · Engineered a portfolio management strategy which accelerated volume growth by 12% & value by 16% in 2019 vs LY. · Transformed top customer relations to a collaborative platform compressing LTA by 22% over 3 years. · Created and managed control measures for A/R resulted in reduction in DSO to 30 days (a 25% improvement). · Development and deployed a S&D digital business transformation plan and devised an e-Commerce strategy for Nadec. · Pioneered a navigation plan to mitigate the impact of Covid-19 on Nadec’s business.

Consumer Goods - The largest vertically integrated dairy company worldwide. Directed multi vertically integrated business units in the MENA Region with an aggregate turn-over of 1.45 billion SAR powered by an organization spanning over 3000 fulltime associates. · Established an organization structure geared to deliver value and created an executive leadership team for each region. · Leveraged supply chain tools to support the vertical integration of the JV and to secure Milk supply. · Managed to grow revenues through creative revenue management tools and improved GM by applying value engineering, product & packaging renovation, and procurement optimization drivers. · Launched relevant product innovations, quality systems and product development platforms. · Successfully implemented SAP and financial and operational control systems across the organization. · Improved bottom line by value stream mapping, operating overhead reduction, and labour right-sizing initiatives. · Refurbished go-to-market models and setup systems and initiatives to drive reduction in sales and distribution costs. · Implemented capital projects to improve capacity and productivity in all sales depot, manufacturing, and farming sights.

Consumer Goods - The largest Regional multinational distribution company serving Blue-Chip leading multinational brands such as Nestle, SC Johnson, General Mills, Perrier, Goody, Toppy, Bordon, AlWazir, and Perfetto. Staffing: 500-1000, reported to Group General Manager and Owner. Directed all country operations of the multi-billion Saudi Riyals business with goals of optimizing revenues, maximizing profitability, increasing distribution, and securing gold-standard in-store visibility whilst creating efficiency, sustaining business systems, ramping up market presence and developing an effective team to help drive business growth in the market. · Achievement of double-digit growth and profit targets, exceeding corporate expectations 5 years in a row. · Grew the business from SAR 1.25B to SAR 2B whilst maintaining top market share across many categories. · Increased numeric distribution to perfection and supported the development of SAR50M New Business Channel. · Maintained and improved in-store fundamentals delivering quality in-stock availability of 95% to 97%. · Maintained and delivered a zero-tolerance policy for bad debt. & Reduced waste from 2% of net sales to 0.5%.