Khaled Ismail

• Lead and manage the parts sales team in commercial vehicles division (MAN Trucks & Buses, Marine), providing guidance, training, and support to meet sales goals across the branches • Develop and execute sales strategies to drive revenue growth for the company’s aftersales division • Maintain and develop relationships with key customers, distributors, and suppliers • Monitor and analyze market trends, competitor activities, and customer feedback to adjust sales strategies accordingly • Track sales performance metrics and report regularly to senior management • Negotiate pricing, contracts, and terms with customers and suppliers • Collaborate with inventory management and logistics teams to ensure timely and efficient parts availability

• Accountability on national parts budget (BOMAG, IVECO, CNH, HITACHI, Liugong, etc.) ($27M) • Develop and execute sales strategies to drive revenue growth for the company’s parts division • Maintain and develop relationships with key customers, distributors, and suppliers • Monitor and analyze market trends, competitor activities, and customer feedback to adjust sales strategies accordingly • Track sales performance metrics and report regularly to senior management • Collaborate with inventory management and logistics teams to ensure timely and efficient parts availability

• Accountability of sales division business plan ($90M) across Kingdom for all service lines of facilities management like (Engineering, Landscaping, Cleaning, Pest Control & Security) • Lead & direct business strategy, achieving growth plan year on year • Identify Market growth areas and devise plans for penetration and increasing market share • Creating new leads and promoting the company services • Support company registrations and classifications in clients’ portals • Oversee customer trends, demand fluctuations, and basic customer requirements to ensure high performance standards • Building competitors data for FM services market

• Accountability of aftermarket division business plan across Kingdom ($20M) for multiple reputable and world class brands like (Parker Hannifin, CTP, Shell & Chevron) • Lead & direct business strategy, achieving double digit growth year on year • Lead suppliers’ initiatives catered to local market demands and needs, explore, and penetrate lost market opportunities • Identify Market growth areas and devise plans for penetration and increasing market share • Oversee customer trends, demand fluctuations, and basic customer requirements to ensure high performance standards • Focus on maximizing product value and price while addressing customer needs • Identify opportunities to introduce the organization’s products and services in the assigned territory

• Accountability over aftermarket business across Kingdom for Caterpillar, TEREX, JLG & Olympian ($190M) • Lead and direct Services Growth Strategy for all Caterpillar vertical industries (CI, E&T & RI), achieving double digit growth YOY • Partner with Caterpillar team from product groups, district teams, sales support teams, and dealer operations teams to develop and implement customer solutions • Design and execute business plans targeting identified shortfalls, capitalizing on incremental sales opportunities • Working with suppliers on strategic initiatives to boost products sales and market penetration • Address and resolve issues related to multiple products/commodities (Rebuilds, Wear & Repair) and overall commercial performance in assigned territory • Identify opportunities to introduce the organization’s products and services in the assigned territory

• Responsible for growing sales for Parts Product class of Caterpillar units under E&T segment ($110M) • Business Planning and Business Development • Strategic Alignment: Act as a single point of contact for all parts product-related activities and updates with the CAT • Team Training and Development: Provide expertise to assist dealer sales team to develop, maintain, and grow customers • Leading cross functional teams: Liaise with general service manager and branch service managers to ensure that service departments have resources in place like people, tools and systems to support parts product growth strategy and action plans • Manage Promotional Events • Account Management & Customer Segmentation • Maintain and update competitive information library as one safe source for complete competition portfolio

• Parts and service sales consultant for industrial, energy and construction products within Caterpillar brand ($7M) • Promotes and sells parts and services while realizing profitable sales while maintaining customer relations • Managing major and strategic accounts after sales support (ARAMCO, SABIC, SAUDI BINLADEN, MAADEN, etc.) • Ensuring full knowledge of customers’ requirements, projects, and overall business standings • Perform CTS, GET inspection and technical troubleshooting levels for heavy equipment • Managing clients contact data within CRM update project • Guiding new product support staff and engagement champion • Star performer in Caterpillar EAME product support campus • Performance: Exceed target & overall outstanding performance with full KPI score

• Managing the entire operation in Bosch Diesel Center • Bosch Diesel Center project manager • EHS organizer • Service development process • Achieving parts and service sales growth

• Supervising processes in technical department. • Warranty administration and training organizer. • Technical support for sales and maintenance departments. • Managing vehicles test equipment and diagnostics. • Supervising processes in diesel workshop. • Bosch diesel center project engineer.