Khaled Helmy

Leading Hasoub’s operations in Egypt with a focus on growth, partnerships, and digital transformation. Responsible for driving revenue targets, expanding market presence, and building strong alliances with global technology vendors. Oversee strategic planning, sales leadership, and operational excellence while developing a high-performance team to deliver advanced IT infrastructure and passive solutions. Committed to positioning Hasoub as a market leader in Egypt’s technology and infrastructure domain, supporting BT Group’s regional vision of innovation and expansion.

• Lead all commercial and operational aspects of DTS, a Housing and Development Bank-owned entity, with annual revenues exceeding EGP 200M. • Spearhead strategy execution across Sales, Finance, HR, and Project Management functions. • Oversee key enterprise and financial sector accounts including public/private banks and insurance entities. • Drive market share growth, profitability, and execution excellence across Egypt.

Technology and Telecoms Management Consultants operating offering a wide variety of services such as business strategy, marketing, financial and management controls, human resources, information technology, e-business and operations, and supply-chain management • Overall in-charge of the company • Develop and create new business consultancy opportunities in telecoms and IT solutions • Collect and analyze market intelligence • Define the optimum market positioning of products, propose and implement product business plans • Carrying out research, conducting analysis, interviewing client’s employees/management team/other stakeholders, running focus groups and facilitating workshops, preparing business proposals/presentations; spending the majority of time at the clients’ sites • Identifying issues and forming hypotheses; formulating and implementing recommendations/solutions; ensuring the client receives the support required to implement the recommendations. Partnering clients to achieve excellent results

 Optimize resource utilization to maximize productivity and revenue generation  Liaise with LOB Head in development/ implementation of business strategies based on collated market intelligence on competition and other market trends  Prepare country specific annual business plans & budgets  Involved in identification of new business opportunities for existing products across countries  Define/ implement country specific sales processes with appropriate authority levels  Guide team members in development of accounts based on priorities  Evaluate country sales forecasts against budgets, success of bids, customer satisfaction, account management effectiveness etc.  Manage on-site operations in country and coordinate with in-country legal entity shareholders  Monitor performance of team members and render productivity enhancement feedback  Provide leadership to the Regional Sales Team in identification/ development of new markets in Jordan, Morocco and Lebanon for Utility & Telecom customers

Managed the sales activities of Egyptian service providers Developed and created new business opportunities, manage the partners/distributors relationship, Achieving market leadership, continuous sales growth and maximize long term profitability Defined the optimum market positioning of assigned products, proposed business plans and implemented strategies Responsible for project management, P&L, as well as customer satisfaction Achieved annual growth of 75%, with the highest rank over the North Africa Levant Service Provider Team Won 75% Market share over the IP Mobile Networks in Egypt; widened market share over the IP Core Network for SP Customers (Fixed, Mobile and ISPs)

Responsible for all Sales activities for Cisco Systems Products & solutions

Managed the activities of the company and created new business opportunities regarding network complete solutions (Core & Access) representing OFS Bright wave (formerly Lucent Technologies fibre optic cable unit) Achieved market leadership, continuous sales growth and maximized long term profitability Collected and analyzed market intelligence Defined the optimum market positioning of products and proposed and implemented strategies

Planned and re-structured new sales and marketing departments Created and developed an export sales department, reaching sales of LE 300M Led negotiations with Hauwei Technologies Won contract with Telecom Egypt to supply the first Egyptian-Chinese Switch (30K lines), and worked as project manager for Rimaya Switch (30KLines)

Managed and led the sales team (selling local bandwidth frame relay leased lines, internet connectivity, hosting and ASP) The responsibilities include sales policy and strategy in the Egyptian market Manage commercial operation to realize business targets in terms of revenue, market share and customer satisfactions

Led sales activities for Strategic Mega Projects (Annual target $200M), wireless projects, USAID projects OSP and switching, professional services and transmission / optical fibre projects Developed a comprehensive sales plan and strategy In-charge of technical and commercial negotiations with major and strategic customers (Telecom Egypt, military and government authorities)

Project Budgeting and Financial Control, Management Information Systems, Managing Projects in Organizations Technical training; network cable systems workshops, optical fibre cable and apparatus, optical fibre transmission equipment, synchronised digital hierarchy (SDH)