Khaled Gharib

• Assists upper management in setting goals that promote company growth • Oversees daily activity of the team • Prepares budgets, schedules, and other organizational reports as needed • Provides advice and guidance to other employees • Manages team workloads in order to meet goals and deadlines • Develops plans to increase efficiency and reduce costs • Improves existing systems and policies • Ensures customer requirements are met in a timely manner • Promotes and enforces safety in the workplace • Manages stock and inventory • Oversees manufacturing functions • Works closely with other departments to promote efficient factory optimization • Identifies improvement areas and plans and implements systems to boost company effectiveness • Manages internal and external service suppliers • Executes plans designed to meet company goals by changing policies and coaching employees

• Develop & implement communication strategies. • Develop sales tools and train sales teams in using them effectively • Implement marketing & Sales campaigns and oversee project management • Allocate budget funds as appropriate • Liaison with internal and external forces to ensure completion of marketing communications programs Conducted market research to identify and serve target markets.

Responsible for the achievement of sales, profit, distribution and market share objectives in the West region, Saudi Arabia. Handling the distributor for the sales achievement, trade marketing activities, sales & marketing team journey plans. • Handling the sales team (25 salesman) indirectly through our distributor and a team of 14 merchandisers under my supervision • Responsible for the target achievement in the central region (120 Million dollars turnover) • Handling the region across all channels, DSD, Key accounts and wholesalers • Implementing the company cycles in terms of new product launch, availability and distribution • Customer engagement programs through advocacy strategy • Key achievements are the increase of DSD coverage from 1,700 point of sales to 2,750 point of sales in Jeddah.

• Direct the development & implementation of communications strategies, providing up-to-date info • Assisting in the creation and implementation of core marketing strategies • Trained sales and marketing teams for successful team operations • Prepared content for local advertising activities • Cultivated exceptional relationships through solutions-based selling and delivering value added services.

• Plan marketing and branding objectives. • Expand product solutions and offerings. • Prepare marketing strategies alongside other company executives and staff. • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. • Prepare and adhere to budgets. • Oversee creation and delivery of press releases, advertisements, and other marketing materials. • Design print ads and publications. • Ensure brand messages are consistent. • Gather and analyze customer insight. • Nurture and enrich all external perceptions of the company and growth of market share.

• Planning, developing and implementing PR strategies; • Liaising with and answering enquiries from media, individuals and other organizations. • Researching, writing and distributing press releases to targeted media. • Collating and analyzing media coverage. • Writing and editing in-house magazines, case studies, speeches, articles and annual reports. • Organizing events including press conferences, exhibitions, open days and press tours. • Maintaining and updating information on the organization’s website. • Sourcing and managing speaking and sponsorship opportunities. • Commissioning market research. • Managing the PR aspect of a potential crisis situation.