Khaled ElBadry Cert. Dir.

Mandate: Lead enterprise strategy cascading, strategy assessment, and corporate performance management, EPMO governance to ensure disciplined execution of the corporate growth agenda. Key Achievements: • Shaped growth roadmap supporting SAR 6B revenue ambition, designing an integrated value bridge (organic growth + adjacencies + M&A). • Led Hilton Foods post-M&A integration (~SAR 200M investment), establishing governance structure, synergy tracking, and structured value-capture cadence. • Directed SAR 300M commercial partnership (Protein BU) from strategic ideation through executive alignment and execution governance. • Governed SAR 1.5B CAPEX portfolio (2024–2025), achieving ~80% portfolio success rate through EPMO milestone discipline and re-baselining frameworks. • Built and institutionalized a high-performing SMO/EPMO structure, ensuring benefits realization, risk visibility, and executive transparency. • Strengthened feasibility governance, escalation protocols, and board-level reporting transparency.

Led corporate strategy, ESG, digital enablement, and transformation governance. Key Impact: • Delivered 82% of enterprise strategic objectives • Achieved 97% governance adherence & 100% financial reporting accuracy • +3% bottom-line growth via JV revenue streams • +4% CAGR distribution efficiency • +2% ROIC improvement • +5% market share growth • 40% operational efficiency uplift via digital transformation • Improved project success rate by 50% through stage-gate governance • Institutionalized Zero-Based Budgeting (ZBB)

Oversaw strategic planning and transformation initiatives, driving alignment with organizational goals and objectives. Led the development and execution of strategic plans, leveraging data-driven insights to inform decision-making processes. Implemented change management strategies to foster a culture of innovation and adaptability across the organization. Collaborated with key stakeholders to identify opportunities for process improvement and operational efficiency enhancements. Provided leadership and mentorship to team members, fostering a collaborative and high-performance work environment.

Advise the CEO and recommend the strategy pillars, key priorities, and leading KPIs to the BOD. Review and advise the Leadership KPI and performance measure, including the succession plan. Review and advise the CEO on the Capex, M&A, and divestment. Supporting the Management & Operational Challenges resolution. Review and advise the CEO on the annual budget. Key Achievement: Increase the company value by 50%. Drive sustainable Growth in the top line by 20% and 5% in the bottom line. Reframe the company’s corporate governance with effective Board and Committees. Restructure the organization and equip it with the right talents and vivid success measures.

Enhanced BVC business unit profitability through innovative initiatives, boosting top- line and bottom-line performance. Developed and executed an innovation strategy and roadmap, achieving sustainable growth and market leadership. Pioneered a scientifically proven competitive advantage, leading the health and wellness trend in the BVC frozen division. Key Achievement: Improve the growth rate of the commercial portfolio driven by the NPD (radical and incremental) by 4%. Improve the growth rate of the manufacturing portfolio driven by NPD (radical and incremental) by 2.5%. Improve brand loyalty (Top of mind and penetration) through the NPD by 1%. Contribute to the bottom line from the raw and pack cost optimization by 7%. Contribute to the bottom line from the manufacturing process optimization by 5%. Improve the GP due to SKU rationalization and change mix reconciliation by 15%.

Spearheaded the award-winning Chocolate Puff Pastry development, creating a top-tier recipe and packaging strategy. Led new product development in frozen bakery, pastry, and vegetables, driving consistent growth. Established the sensory function within BVC, enhancing product quality and business decisions. Formed a technical team to collaborate with customers and deliver value. Championed innovative frozen pastry and bakery projects, implementing new technologies for food service and QSR channels. Focused on company values and client relationships, achieving development milestones and cost savings for margin growth.

Supervised R&D at Mondelēz International, implementing new technologies and gaining approvals. Contributed to creating and launching sugar-free gum technology, establishing Mondelēz as a global leader. Strategically increased sales and market share in the MENA region. Collaborated with stakeholders to address technical and regulatory challenges. Directed and coached the R&D team, fostering creativity and continuous improvement. Monitored project progress against KPIs to ensure goal alignment and delivery.

Directed the localization and implementation of advanced technology in the MENA region, improving sugar-free production efficiency and consolidating product recipes across factories. Collaborated with stakeholders to address technical challenges, achieving cost savings and ensuring product consistency and quality.

Managed a comprehensive project in oral care R&D, aligning with local targets and ensuring timely completion. Led a saving project program, driving efficiency and cost savings. Leveraged consumer visits and research to gain insights, informing product development strategies and understanding market needs.

Spearheaded the launch of Fair & Lovely Skin Multivitamins in AMET regions, overseeing internal panel tests. Managed ISO standards implementation across R&D pilot plant and laboratories. Cultivated labor awareness for skin technology practices, enhancing operational efficiency and product quality.