Khaled Dayafleh

In my role as the Middle East & North Africa Distribution Sales Manager at FAAC Access Solutions in Dubai, I was responsible for developing and managing distribution sales channels across MENA, aligning partners with company goals, formulating sales business plans to maximize revenue growth, and leading a team of 5 area sales managers to meet territory-specific objectives.

As the Distributor Partner Manager at Red Bull in Jordan, I effectively led the distributor team to drive growth in a challenging market. By overseeing the retailer investment budget and commercial lead with key retailers, I negotiated warm shelf placements and achieved consistent growth of +12% (3 years C.A.G.R). Additionally, I restructured the sales team to capture market potential and kick off an RTM project for increased distribution and efficiency.

As the Category Channel Sales Development Manager at CPW, I provided leadership in business planning and strategic planning processes, working cross-functionally to drive profitable business and ensure brand strategy consistency. I developed customer and channel strategies, finalized trade fund objectives, and presented JBP to key customers. My achievements include double-digit growth in Kit Kat sales, doubled CPW volumes in 4 years, and gained outlet leadership in top accounts. I received multiple awards for best-in-class execution and margin expansion at Nestlé Middle East.