Khaavya Shanthi Loganathan

- Lead product strategy and roadmap, owning a multi-cloud Salesforce platform and ensuring Salesforce and Five9 investments directly support revenue growth, sales efficiency, and customer experience targets. - Own the multi-phase transformation from legacy CRM to Salesforce, defining pilot scope, rollout plans, success metrics, and risks, and driving decisions with data. - Direct cross-functional collaboration across sales, operations, engineering, data, and IT to implement scalable integrations between Salesforce, Five9, Azure, Databricks, and core enterprise systems. - Provide product leadership on process redesign and change management, shaping how the sales organization adopts new Salesforce-based workflows and measuring adoption and impact. - Act as a key partner to senior leadership, translating business strategy into a prioritized platform roadmap and clearly communicating progress, trade-offs, and outcomes

Toptal hires the Top 3% of Talent

- Owned the order management experience for AI product sales from deal close through fulfillment, supporting multiple sales motions - Partnered with Sales, RevOps, and Engineering to improve order accuracy and readiness, reducing back-and-forth on incomplete orders - Defined and standardized SKUs, pricing structures, required fields, and approval flows, improving order completeness by ~25–30% - Led end-to-end process mapping across different deal types, creating shared visibility and reducing ambiguity in sales execution - Identified workflow gaps and recommended automation, helping reduce manual touchpoints and operational friction - Defined key metrics and reporting for business owners, including order accuracy, cycle time, and exception rates

- Own end-to-end product strategy and roadmap for internal tools, with a focus on CRM (Salesforce), Sales and Service teams. - Serve as the central product lead for Good Sams- ESP, aligning cross-functional priorities, gathering requirements, and translating them into scalable, high-impact solutions. - Led CRM platform enhancements and system integrations, driving user adoption, process efficiency, and alignment across departments. - Identified and delivered internal product improvements that streamlined workflows, improved agent productivity, and enhanced customer service outcomes. - Defined and tracked KPIs tied to operational efficiency, tool adoption, and user satisfaction—providing clear visibility to leadership on impact and opportunities. - Drove change management, training, and rollout strategies to ensure smooth implementation and sustained usage of new features and tools.

- Strategic Backlog Management: Oversee Marketing, Sales, and Customer Care backlogs to align items with business goals and customer needs. - Stakeholder Collaboration: Partner with stakeholders to drive continuous improvement and identify pain points for targeted solutions. - Product Roadmap Planning: Prioritize initiatives for backlog inclusion or product roadmap to ensure strategic alignment. - Project Lifecycle Management: Manage Salesforce development lifecycle from kickoff through UAT and sign-off for seamless delivery. - Progress Reporting: Provide regular updates on engineering progress to business units with detailed insights and reports. - Salesforce Optimization: Maximize platform utilization through feature updates, user training, and business unit engagement. - Initiative Estimation: Contribute to project initiative estimation for effective planning and resource allocation. - Solution Architecture: Collaborate with Solution Architects on design and technical feasibility. - Documentation: Author functional and technical documentation to guide implementation and support teams. - Leadership and Portfolio Management: Lead product initiatives, managing portfolios to drive profitability and strategic growth.

- Administered Salesforce platform changes, including user setup and Flow Builder, enhancing system efficiency. - Designed and generated custom reports in Salesforce to fulfill diverse operational requirements. - Managed data preparation and uploads to Salesforce, utilizing advanced third-party tools for accuracy. - Performed regular system audits and upgrade preparations, ensuring system integrity and performance. - Engaged with stakeholders to provide technical insights and supported sprint ceremonies for agile project management. - Utilized OKRs to drive product innovation, resulting in the successful launch of features that enhanced customer satisfaction and engagement.

- Spearheaded the launch of three pivotal products, significantly boosting profitability and return on investment. - Guided the transition from traditional Excel usage to a robust Multi-Cloud Salesforce environment. - Oversaw the rollout of multiple products, customizing Sales, Service, and Finance Clouds to meet business needs. - Acted as the customer’s voice, tailoring workflows and Salesforce integrations to enhance user experience. - Collaborated with cross-functional teams to ensure OKR alignment across product, engineering, and sales departments. - Supervised an offshore team, ensuring swift and effective resolution of escalated or critical incidents.

- Partnered with Salesforce Solution Architects to craft and deploy integrated solutions addressing complex business challenges. - Implemented automation through Salesforce workflows, providing secondary support for platform maintenance. - Managed the entire product development lifecycle, from ideation to launch, ensuring alignment with market needs. - Conducted thorough market research, leveraging data insights to shape strategic product direction. - Monitored KPI's to maintain exceptional user experience standards across products.

- Tailored Salesforce functionalities to align with specific business requirements, including app building and data modeling. - Managed user security profiles, ensuring data integrity during migration and validation processes. - Developed user stories with clear acceptance criteria, securing stakeholder buy-in and refining collaboration with the development team. - Led internal system audits and prepared for platform upgrades, maintaining operational excellence. - Championed product roadmap execution, meeting critical feature deadlines and identifying solutions to engineering challenges.