Kha Han Nguyen

Similac | Brand Marketing Executive Brand Communication: Trusted by management team to co-developed brand concepts and communication strategies; leveraging deep category intelligence and consumer insights to elevate Similac Mom from #3 to the #1 Market Leader throughout FY2025. Performance Marketing & Digital Excellence: Contributed to deliver 104% of New User targets and reduced CPQL by 12% (vs AOP) through data-driven creative optimization (Branded/Community/UGC) and refined Digital-to-CRM touchpoints. Awards: Abbott Excellence Award (Triple Recipient) - Recognized by the Marketing Director for Outstanding Performance in Q4'24, Q1'25, Q2'25.

Planned and executed Facebook content ideas resulting in 1200+ interactions on the Club's Facebook page within 3 months. Generated visual briefs for designers, photographers, and video producers.

Built and executed social media marketing campaign by investigating trends with the team to raise awareness for the event Responsible for generating promotional content on social media including caption, visual brief, video brief

Wrote content for social media to advertise the competition. Implemented offline marketing strategies using prepared resources, such as booths and giveaways

Wrote social media contents to promote the competition Prepared materials and execute offline marketing including booths and gifts