katie woodruff

Hired to lead the LIVESTRONG merchandise program designed to generate revenue, manage expenses, and manage the fulfillment of mission-related requests. Responsible for generating revenue of $700,000 through web, wholesale and direct to consumer channels.

As an Independent Sales Representative, I maintained technical product knowledge of Oiselle Running, Inc. product and general product categories. I created a strategy for managing the sales territory that maximized sales. My advanced selling skills added value to Oiselle through effective selling, inventory management and regular account visits. I met all deadline for booking orders in the short selling seasons. I assisted accounts in selling close-out, seconds, or obsolete merchandise so as to maintain current inventory in-store. Additionally , I participated in forecasting of future sales seasons, scouted and researched potential new accounts. I also opened new accounts that could successfully showcase and sell the brand.

Contracted by the company’s owners to relocate to Austin and turnaround an underperforming retail store. Oversee all aspects of day-to-day management including accounts payable, P&L, budgeting, promotions, and sales. Maintain an inventory of soft goods; annual cost of goods is $250,000. Hire, train and manage 5 employees.

Recruited and contracted by the company’s owner to relocate to California and turnaround an under-performing retail store and to prepare it for sale. Oversee all aspects of the day-to-day management of a retail store including P&L, budgeting, marketing, promotions, and sales. Maintain an inventory of soft goods; annual cost of goods is $280,000. Hire, train and manage 3 employees.

Recruited by the senior management team serve as a member of Mellow Johnny’s management team and to create and develop buying strategy, brand selections, visual merchandising programs, negotiate vendor terms, and develop competitive product pricing. Utilized a holistic approach to overall purchasing and merchandising strategy to ensure that customers can easily find brands, outfits, and materials that meet their unique needs. Researched and developed vendor relationships with particular focus on high-end biking apparel. Recognized as an expert in cycling apparel and product lines. Maintain inventory of soft goods; annual cost of goods is $600,000. Researched trends and designs and made all inventory purchasing decisions.

Was responsible for the visual presentation of the store, clearly conveying the organized brand to the customers. Ensured Perfect Product Presentation, which includes straightening, down stocking, signage accuracy, prop samples, dusting and cleaning. Had a firm understanding of the direct impact Visual Merchandising has on the sales success of our store. Possesses strong selling skills, anticipating the needs of customers. Had a passion for customer service and sales and actively worked on improving selling skills every day. Had a strong salesfloor awareness and was able to effectively help more than one customer at a time.

Recruited to lead the design, construction and opening of the first storefront located in Seattle, WA. Additionally, tasked with directing the opening of subsequent stores in new markets. Also participated on the Marketing Team to organize promotional campaigns and store events.

Activities and Societies: Alpha Phi Omega