Keziah Haley

Business: SciPlay is a global organization providing mobile gaming experiences to millions of users and is a leader in the digital casino industry with an expansive portfolio appealing to a wide range of personas. The business utilizes a data-driven approach that spans markets and innovates to provide rewarding, high-quality mobile gaming in a fast-paced market. Job Function: Provide data analysis to enhance the gameplay experience and grow revenue opportunities. Creatively apply data mining and modeling to optimize digital interactions with users and overall game health. Leverage collaboration across teams and presentation of technical data to diverse audiences to ensure key stakeholders have reliable reporting and actionable data insights in a competitive industry. • Manage multi-department reporting on 100+ KPIs impacting 400K+ daily active users for the second-largest brand in the company portfolio to drive multi-million dollar quarterly revenue goals • Perform product tests on user behavior and present findings of increased revenue by 5% and engagement by 10% to department directors and key stakeholders to determine impact of newly developed features • Lead cross-team meetings to prioritize data needs on key features and product health

Business: Nehmedia, Inc. is a digital marketing agency connecting SMB to optimum target markets through strategic, data-driven coaching and a holistic offering of digital marketing services to enhance businesses’ growth and ROI. Job Function: Provided data-driven insights with target market segmentation, attribution modeling, technical KPI benchmarking, multivariate testing, campaign performance analysis, dashboard development, media mix modeling, and big data analytics. Utilized BI tools and relational databases, communicated data complexities to diverse audiences, and collaborated across teams. Problem-solving with statistical analysis, ad hoc reporting, and providing insights for clients with business metrics were frequent tasks. Tools used include R, SQL, Google Analytics, and Data Studio. • Developed 70+ Shiny apps for reporting on $7MM worth of services • Coded data audits in R to QA 1MM+ observations monthly • Data mined Google algorithm trends to recommend 7-11x higher CTR on clients’ SERP • Statistically analyzed U.S. Census data to recommend 5-12x higher ROAS • Managed relational databases in MySQL and collaborated with data engineers to collect data from multiple sources including Google Analytics, Google Ads, Google My Business, Google Search Console, and other third-party marketing platforms.

Business: Spiceworks, Inc. is a technology company focused on connecting business technology companies with IT professionals and decision-makers by utilizing a multifaceted marketing approach including leveraging digital media and disparate marketing services on a worldwide scale. • Report on internal benchmarks for media KPIs of 70M+ impressions per month • Wrangle data from multiple reporting tools such as DFP, Google Analytics, ClipCentric, Ad-Juster, MOAT, Double Verify, and SalesForce to analyze media pacing, ensuring more than 95% of revenue delivers • Ensure delivery of over $400K in revenue in digital media assets monthly for Fortune 500 computer software and IT companies • Provide support for sales and account management teams with inventory estimates, media strategies, and reporting within 50% of SLA on average • Utilize advanced Excel skills to complete billing and inventory reporting 4x faster • Leverage Tableau and R data analysis to build dashboards providing insights for 20+ metrics on a worldwide scale for 150+ advertisers • Apply work ethic and passion to always ensure high-quality output and stellar customer service

Business: BHI, Inc. is a digital marketing solutions consortium focused on providing new home builder companies across the U.S. the support needed in website management and digital marketing endeavors. • Managed $4.7M partnership with Move, Inc to facilitate digital advertising campaign execution • Created $87,000+ allocation of 11M impressions across vendor network monthly by leveraging mathematical calculation for maximum ROI • Updated inventory avails across 50+ top national markets to maximize revenue by creating inventory analysis model in Excel • Ran data analysis in R Studio to optimize email marketing open rate by 12% • Leveraged critical reasoning skills to assist first-hand with the implementation of DMP, data segment creation, and reporting on disparate target markets' demographic data • Utilized understanding of marketing strategy to assist B2B revenue analysis, providing internal and external benchmarks

• Analyzed advertising campaigns with Google Analytics & Excel to optimize profit margins by 5% • Evaluated industry competitors with analytical software i.e. Compete.com & Google AdWords • Wrote and edited 25+ HTML scripts, produce marketing campaign materials for clients • Promoted company brand with social media outreach and produced 10+ blog articles for the site • Learned user testability and Google Analytics for measuring marketing performance • Updated company's web pages with SEO and keyword research on 10 different projects

• Minor: Business Foundations & Mathematics • University Honors (4 semesters) Fall 2013 – Spring 2015 • Coursework includes: Statistics for Marketing Analysis, Finance, Accounting, and Calculus I,II, and III