kevin willoughby

Coordinated and taught fashion marketing courses, including Introduction to Fashion Marketing, Fashion Retailing, Fashion Trends, Fashion Advertising and Branding, Apparel and Accessories Marketing Operations, Fashion Buying, Fashion Writing and launched new Fashion Study Tour course using fashion industry network to visit local fashion companies, including J.C. Penney, Neiman Marcus, Fossil, Mary Kay, Haggar and DAVACO. Accomplishments: Won one of sixteen grants in the nation for the Gap for Community Colleges, a program started by the White House initiative Skills for America’s Future. Emceed degree fashion shows each year and moderated live speaker panel for the Texas premiere of fashion documentary DRESSED chronicling the careers of fashion designer Nary Manivong and Tommy Hilfiger’s daughter Ally Hilfiger.

Coordinated and taught fashion-history and culture course using historical case studies on the production and consumption of fashion to understand how fashion culture is constructed, especially by traditional and new media.

Published two book reviews in this international research journal; reprints available upon request.

Served as Guest Curator for Fashion In Motion exhibit featuring emerging Japanese designers, which included a live catwalk show around the Museum’s sculpture galleries and a small static exhibition. Won research grant from the Great Britain Sasakawa Foundation to fund research trip to Japan. While in Japan made extensive street fashion photography using medium-format film, which was included in MA thesis at London College of Fashion, earning the mark of Distinction.

I sold two industry-leading American Airlines products: AirPass and Business Extra. AirPass is a prepaid travel program designed for the last-minute traveler who values the premium travel experience. Business Extra is a complimentary corporate loyalty program for small- to medium-sized businesses that rewards loyalty by lowering the company's travel cost through award travel, upgrades, AAdvantage Gold and Admirals Club memberships.

Profile: Contemporary art gallery representing internationally collected Mainland Chinese artists. Role: Planned special events and art openings to stimulate sales. Wrote press releases and descriptive copy about artists and their work. Accomplishment: Delivered largest corporate art sale of 2003.

Supported Business Extra, which is a corporate loyalty program for small- to medium-sized businesses that rewards loyalty by lowering the company's travel cost through award travel, upgrades, AAdvantage Gold and Admirals Club memberships.

Objective: Sustained brand shift from “lowest price” to “travel expert” by writing content for international hotel properties and international destinations. Accomplishments: Applied experience in Japan and China to update numerous Asian properties, especially in Shanghai; wrote destination guides for London and Hong Kong.

Managed the customer experience across social media platforms.

Small multimedia company providing clients with photography; entertainment and brand promotion; creative web and graphic design services. Objective: Build brand value by telling the story of client brands through creative photography for a range of freelance clients. Accomplishments: Extended mutually profitable relationships with clients by strengthening awareness of local brands in a market filled with national brands. Portfolio: http://kevinwilloughby.photoshelter.com/gallery-list

Cirium provides powerful aviation intelligence through data and analytics. We continue to develop new capabilities to support our customers’ short and long-term decisions and planning, leveraging our unique combination of expertise, technology and databases.

Interned in the Office of the Vice President at the White House, Washington, and in Global Trade Services at FedEx corporate headquarters, Memphis."]

Studied under Dr. Christopher Breward at London College of Fashion and Andrew Bolton at the Victoria and Albert Museum."]